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To: GraceZ who wrote (52030)4/13/2006 3:53:37 PM
From: MulhollandDriveRead Replies (3) | Respond to of 306849
 
Find me even one large US company which puts most of their ad dollars in online ads as opposed to TV and print. Better yet, find me one where online approaches 5% of ad spending.


actually, we were discussing print (dead tree)

not tv AND print....

i'm looking at my current dead tree version of pc magazine and it is positively skimpy....

lots of references to 'gotopcmagazine.com' for 'more'

113 pages total

33 pages of advertising....

my local daily newspaper is the same....slim pickens on the ads (content too for that matter...why bother to print when you can publish online?)

look at the chart for NYT...a picture is worth a thousand words <gg>

finance.yahoo.com