To: BUGGI-WO who wrote (195156 ) 4/26/2006 2:11:43 PM From: Joe NYC Read Replies (2) | Respond to of 275872 Buggi, I see the desktop Celeronline could take a hit of 15$ True. But it has some effect on low end of Pentium / Athlon line as well. Even if not in direct reduction of ASP, it may end up with some buyers of low end of the Athlon / Pentium jumping to Celeron / Sempron. Just a speculation.could stop with these actions 1Mio. Sempron (e.g.) units. Take in mind, that the 6xx prices stay at high levels and with DC share in- creasing, the overall negative ASP effect could just reverse, which will depend, OF COURSE ONLY!!! on the MIX. I think Intel is trying to greatly reduce the premium of DC over SC (on the netburst line) in order to increase the ration of DC. AMD is doing the same thing with Opterons, where AMD can deliver DC without much difficulty. On the other hand, on desktop, AMD did not have the capacity to push this change in Q1, and probably still does not have this capacity in Q2, which is why Intel is pushing it, and why AMD DC premium is so high. BTW, I now think Fab 36 is Rev F only (I know I go back and forth on this issue). This is the reason there was no contribution of Fab 36 to Q1 revenue. If this is the case, then AMD is still somewhat limited (by the capacity) to Intel's push for no premium of DC over SC. I think AMD will have to reduce desktop DC prices, increase DC share of Athlon line. The end effect will probably be a wash - no gain or loss of ASP. Going forward, though in H2, I think DC will be "standard", more or less, and at some point in the future, SC will become Celeron / Sempron only. There may not be any gain in ASPs, but I think it will drive the upgrade cycle. That and later Vista, so I think it will be a good time to be in the CPU stocks. But Q2 will be screwed up by Intel beyond repair. AMD had a cautious outlook because Intel could go nuts. Intel is going nuts. Joe