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Strategies & Market Trends : Mish's Global Economic Trend Analysis -- Ignore unavailable to you. Want to Upgrade?

To: RealMuLan who wrote (54416)	8/7/2006 11:50:35 PM
From: arun gera	Read Replies (2) \| Respond to of 116555

Some Indian businessman wants to take over Coke's and Pepsi's market. The last time it happened in 1977 when Coke was kicked out. They even came up with a Govt. sponsored cola called "77". Campa Cola and Thums Up were the Indian versions of Coke and Pepsi. Thums Up had a great brand and unique taste that Indians liked. When coke was allowed back in India, they quickly bought out Parle - the maker of Thums Up. Slowly they weakened an existing brand and replaced it with Coke. -Arun