To: Tenchusatsu who wrote (238414 ) 8/9/2007 1:47:49 AM From: pirasa2 Read Replies (2) | Respond to of 275872 <<<< A $100 ASP implies at least 13 million units, and surely AMD did not have $100 ASP back in Q4 06 (did it ever?) <<<<<I can believe somewhere closer to 13M units, considering that a large chunk of AMD's revenue comes from servers. Remember, AMD had 22.3% of the server market in Q4 2006. <<<<<LOL, I've been following both INTC and AMD for 10 years now, so I only have one less year of "experience" than you do. Then you are not following closely enough. 1) Q4 is the best quarter of every year for this industry. 70 million units in Q4 does not imply 280 million in a year. Last year the market was 240-250 million units (CPU units, not OEM PC units), so 70 in Q4 is in consistency with that. This year Q4 might hit 75-80 by the way, very good news for AMD, the residual seller. 2) To my knowledge, AMD never achieved $100 ASP. In late 2005, at their peak before C2D, when asked whether their ASPs had hit $100, their response was "we have quite a ways to go before hitting $100". So they weren't just a few dollars short, even at the best of times they were at around $90 ASP. 3) And Q4 2006 was not the best of times. C2D was out, therefore their very high-end as well as Opteron was in a comparative rut. They definitely did not achieve $90 ASP in Q4 2006. $90 implies about 15 million chips, $80 implies about 17 million chips, 70 implies 19+ million chips. The ASP was probably somewhere in between, closer to upper $70s though. 4) So your 13 million for Q4 2006 is laughable, to say the least. 5) This all started with me claiming that they could produce 23-24 million units in Q4 2007. Yes, given that they are much farther along 65 nano and 300 mm compared to Q4 2006 , even with the (rather slow) ramp down of 90 nano, 23-24 million is easily doable.