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To: inaflash who wrote (70735)11/4/2007 6:51:16 PM
From: inaflash  Read Replies (1) | Respond to of 213177
 
I've always thought that Newton was serendipidously profitable, and this is the first account I've come accross to try to quantify that.

The original three processors were two AT&T Hobbits and an ARM. Apple had paid not one, but several million dollars to AT&T for the Hobbit processor. The Hobbit was rife with bugs, ill-suited for our purposes, and overpriced. We balked after AT&T demanded not one but several million more dollars in development fees. Instead, we invested $2.5M in ARM, less than what we would have paid to AT&T. After ARM's 1998 IPO, Apple's financial return on that investment was something like 1000%. [Note added 10-Oct-2004: It ended up being more like 30,000%. Apple made an $800 million in profit on a $2.5 million investment. That profit exceeded the total cost of the Newton project.] The Hobbit's commercial demise a few years later validated our decision.
...
Also omitted is the story of how Alan Kay tried to convince the Newton Group under Sakoman to make the Newton a wireless accessory to a desktop computer, automatically synchronizing data when it approached its host. This was basically the PalmPilot concept, three years before Palm Computing was founded. When I took over the Newton Group, I invited Kay several times to return and sell the concept to the group. He declined on the grounds their opinions were rigid and they would never listen.


nomodes.com

Let me repeat that again: That profit exceeded the total cost of the Newton project.

The ARM processor is now widely successful, and many if not most PDAs, smart phones and other portable devices currently available would not exist, including the iPhone.

BTW, another Apple strategic investment that has paid off, in both technology as well as financially was their involvement in Akamai.

akamai.com

If only they didn't have to divest to raise cash, these financial investments would have been even more profitable. However, the timing of those sales were spread over some of Apples darkest years and kept Apple afloat long enough to hit a few home runs. If not for the fortune of ARM succeeding despite Newton's failure, Apple may not be the thriving independent company it is today.

Would ARM exist if not for Newton? Would Apple exist today without ARM?

Some less successful strategic investments that might be considered are Yahoo investing in Google and Microsoft investing in Apple.

Microsoft and Apple Affirm Commitment To Build Next Generation Software for Macintosh
Companies Announce Patent Cross-License Agreement; Microsoft Announces Office 98 for Macintosh; Apple Announces Internet Explorer To be Bundled With Mac OS. Product Commitment Backed Up With $150M Microsoft Investment in Apple Computer

BOSTON, Aug. 6, 1997

microsoft.com

Yahoo! Gets Bigger Stake in Google (8/9/2004)

thestreet.com