To: Jurgis Bekepuris who wrote (29319 ) 12/19/2007 1:21:43 AM From: gcrispin Read Replies (1) | Respond to of 78745 With all due respect, Jurgis, my anecdote was not to show how they make a profit. My anecdote was to show how they attract new customers. Believe me, my wife is not your typical Ross shopper, but she was shocked that the service was so poor at Macys and that she could find the same item at Ross. She even said the service was better. If you want to talk about profitability, ROST beats WMT and COST hands-down in operating and profit margins. How do they do it? I don't know. Clearly, they have a model that works and is reasonably priced in terms of their share price, in my opinion. You didn't make a case why they can't continue to make 20% ROE. I believe they probably will because this is a mediocre Christmas season and there will be plenty of close-outs to choose from. Also, a slowing economy will help the close-out stores. When dealing with retail stocks, perhaps it's better not to tie yourself to a particular brand. As Heidi Klum says on Project Runway, "One day you're in and the next day you're out." Purchasing CWTR is a bet that they will be in again. At least that is what this excerpt from the most recent CC sounds like. "To summarize, with clothing playing such an important part in her identity and lifestyle, it is key for Coldwater Creek to offer compelling merchandise not found elsewhere by introducing fresh, new product, designed to keep the brand absolutely relevant to this customer. And as I mentioned during our recent investor day, we are working diligently on new strategic initiatives for the merchandising area. We have identified the opportunities and we are confident in our abilities to deliver compelling, differentiated and exciting merchandise to this customer." Please. Sounds like a shot in the dark to me. In short, I'm not smart enough to know when they will turn it around and attract new customers to their stores. I'll take a close-out store with ROST's numbers any day.