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Politics : View from the Center and Left -- Ignore unavailable to you. Want to Upgrade?

To: JohnM who wrote (92692)	10/31/2008 3:18:26 PM
From: biotech_bull	Read Replies (2) \| Respond to of 541735

John, I wonder if the high early voting suggests higher turnout or just an enthusiasm factor? Found this longish article on Obama's GOTV campaign that's groundbreaking...excerpts below Obama's Secret Weapons: Internet, Databases and Psychology Scanlon is one of an estimated 230,000 volunteers who are powering Obama's get-out-the-vote campaign in the swing state of Florida. And while sign-waving is a decidedly low-tech appeal to voters' hearts and minds, make no mistake: The Obama campaign's technology is represented here. Scanlon organized the gathering — and 24 others since September — through Obama's social networking site, my.BarackObama.com. Similarly, she used the site's Neighbor-to-Neighbor tool in September to find registered voters in her own neighborhood, so she could canvass them for Obama. And this weekend, Scanlon and another 75 or so Plant City volunteers will be phoning thousands of Floridians to urge them to vote, using a sophisticated database provided by the Obama campaign to ensure they don't call McCain supporters by mistake. The Obama campaign has been building, tweaking and tinkering with its technology and organizational infrastructure since it kicked off in February 2007, and today has most sophisticated organizing apparatus of any presidential campaign in history The controlled chaos of Obama's ground game owes a debt to the civil rights and farmworkers' movements of the past, as well as lessons from the 2004 campaigns, and an organizational-team theory developed by Ganz and colleague Ruth Wageman, a psychology professor at Harvard, in a recent project for the Sierra Club. In 2003, the Sierra Club realized that its local grassroots volunteer programs weren't effective. In late 2005, it commissioned the Harvard scholars to undertake a two-year research project to figure out why, and how to fix it. Full article here blog.wired.com