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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Road Walker who wrote (442171)12/23/2008 10:27:34 AM
From: Alighieri2 Recommendations  Read Replies (1) | Respond to of 1578244
 
It's not only a quality perception, it's also a 'coolness' perception.

Exactly...it is the appropriate perception for the car's intended purpose/positioning, but generally a coolness perception of the brand "Ford" or "Chevrolet" and so on...a lot of it has to do with steady strategy. When you think BMW, your mind subconsciously things "the ultimate driving machine"...that's their brand value.

Al