To: MW who wrote (5261 ) 10/26/1997 4:28:00 PM From: Yikes Respond to of 13594
MW, Re: Much up in the Air That's more like it. A civilized discussion between the bulls and the bears. I like the positive spin you put on the following points because conversely I could put a negative spin on them: 1. Subscriber number. The make-up of the subscriber number was never given which rubs me all the wrong ways. AOL hasn't (or won't) disclose how many regular subscribers they have versus the trial members. Such ratio is important because one can then come up with a conversion rate from trial to regular members. From which one can then calculate the rate of subscriber growth, the effectiveness of AOL advertising, cost of network operations, and ultimately how much AOL could charge for third party advertising as compared to printed and radio medium. The subscriber make-up could be counted easily in AOL's database, I am sure. There is only one reason for AOL not to disclose it, and that is, the trial (or free) membership is embarrassingly too high. (See #4) 2. Accounting restatements. Earning reports are actually non-audited when AOL announces them (read the fine prints in the next report). I wonder if it is during the audit process afterwards that (one of the big 3) accounting firm discovered the error. I can't believe AOL's in-house accountant could make such an error without some top-down directions. Motorola, for example, signs multi-year deals all the time and they never have trouble with accounting. In fact, I have never seen a multi-billion dollar company make such mistake before. (See #4) 3. Brand name. Why do you and "many people you know" love AOL? Is it really brand loyalty or merely habitual dependency? I, for example, depend on SI for the balance of views here (freedom of expression by both bulls and bears). But if I discover another message board with broader readership and as easy to use, then I would consider switch over or participate in both. You even conceit that AOL is not state-of-the-art and its capability is only adequate. Far cry from other brand recognition such as Coke (tastes better) and Nike (looks good) in which people pay a premium for the brand names. AOL isn't and can't charge such premium. There is in fact a anti-AOL sentiment on the Internet. Many IRC users look down on AOL users because they ask dumb questions. One user in the Iomega thread here on SI has to post "test" messages everyday in order to read new messages. If anything AOL is a negative brand name. Once AOL users encounter such negative sentiment, most grow out of it. I witnessed many such growth in IRC last summer. If the user really wants to take the full advantage of the Internet, such as point-to-point gaming and total freedom in services (PointCast, CNN, or NetCenter?), then the user will grow out of AOL. 4. Management. I agree Steve Case has done a masterful job. He convinced many that AOL is worth more than it does by doing #1 and #2 above. AOL does have a small niche in novice computer users, but the big growth market from now on is in WebTV and NC's, and they belong to Microsoft, Oracle, and the local ISP's. Unless Case can find ways to get into that game too, AOL will get stuck right here without significant growth. Just take a poll on SI, how many people use AOL? Yikes