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To: Saturn V who wrote (259585)4/7/2009 6:45:57 PM
From: Dan3Read Replies (1) | Respond to of 275872
 
Re: In other parts of the world, you can bargain anything at the retail level.

You see an individual buying one chip from a store as being the same as HP getting its annual pricing from Intel?

It's not the same. HP can't walk across the street to another "Intel." If it were a consumer buying one chip, that would be possible.



To: Saturn V who wrote (259585)4/7/2009 7:04:36 PM
From: combjellyRead Replies (1) | Respond to of 275872
 
"But I am curious why is that illegal ?"

It is illegal when it is structured so that it locks out a competitor. Generally, all of these companies have a discount schedule quoted on a total volume, say 10k, 100k, 250k and so on. What Intel did in Japan was to tailor the schedule for each different customer and based on their expected volume each quarter. So Sony got a much different schedule than Toshiba or NEC. And the discounts were such that if they didn't buy at least around 95% from Intel, they would pay a lot more per chip than their competitors. So they basically had to be all or almost all Intel or all AMD. Any other mix meant they couldn't be price competitive.

So it is known they did that in Japan. It isn't known but suspected, they did that with other companies.