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Non-Tech : Simula (SMU) -- Ignore unavailable to you. Want to Upgrade?


To: Noblesse Oblige who wrote (719)10/30/1997 11:48:00 PM
From: Noblesse Oblige  Respond to of 1671
 
To the "thread,"

Apologies for my previous post, which was in error.

The Press Release on the British Air 16G seat sale clearly calls for sales to British Air. Previous press releases issued regarding sales to the BA subsidiary used the name of the sub in the text of the release.

A confirmation call with the President, Mr. Townsend, confirms that the sale was to BA. Simula isn't certain where the seats will end up being installed, but it is absolutely clear that the issued release was made *intending* to call attention to the fact that the sale of the seats wasn't made in the same way as the previous transactions within the same corporate umbrella.

I apologize for the error.



To: Noblesse Oblige who wrote (719)10/30/1997 11:55:00 PM
From: Noblesse Oblige  Read Replies (1) | Respond to of 1671
 
Great news!!!!!!!!! Please note the following press release dated today. October 30th, 1997.

BMW Head Protection System Sets New Standard in Side-Impact Protection in Latest IIHS Crash Test

WOODCLIFF LAKE, N.J., Oct. 30 /PRNewswire/ -- Following independent tests performed this week by the Insurance Institute for Highway Safety (IIHS), it was announced that BMW has taken the level of side impact protection to new heights within the automobile industry. The crash test consisted of a side-impact collision of a BMW 5 Series equipped with the company's innovative new Head Protection System (HPS) into a rigid pole at 20 mph. This is one of the most severe crash tests because side-impact accidents occurring at this speed can produce head injury forces high enough to kill vehicle occupants. The Institute's crash test results dramatically illustrate the key benefit of the BMW Head Protection System in providing increased protection to the head and neck of the front seat occupants in severe side-impact collisions. BMW is the first car company to offer a side-impact head protection system.

This is the second time in four months that the BMW 5 Series has scored superior ratings in IIHS crash tests. In June, the 5 Series was distinguished as a "Best Pick" in the Institute's frontal offset crash test for overall crashworthiness. Regarding the BMW 5 Series' performance, IIHS President Brian O'Neill then stated, "If all cars performed this well, we would stop this kind of testing."

In commenting on Tuesday's IIHS crash test, O'Neill stated, "This new BMW head protection system is a clear advancement. It will save lives by preventing head injuries in crashes, that without this system, would be fatal."

O'Neill further reflected on current side impact safety standards, stating, "The test results underscore the need to modify the National Highway Traffic Safety Administration's FMVSS 201 requirements for interior padding, as a measure of occupant protection. Advanced head protection systems such as BMW's are stored in the areas where NHTSA will require padding. The Institute supports a proposed modification that would allow manufacturers the option of certifying advanced safety systems with a pole crash similar to the one conducted Tuesday."

BMW also supports modification of FMVSS 201, currently proposed by NHTSA. BMW appreciates and recognizes the agency's willingness to make proper adjustments to accommodate new deployable Head Protection Systems, such as BMW's HPS, which in the company's view offers a greater level of head protection than could be provided under the current standard.

CRASH TEST RESULTS: HEAD PROTECTION SYSTEM SAVED DUMMY'S LIFE

The principal injury measures of the side-impact crash test into a pole, of a BMW 5 Series with and without the Head Protection System, showed that HPS significantly reduced the likelihood of head and neck injuries resulting from head acceleration and neck compression.

Auto safety measures have traditionally focused on front and rear impacts, although 50 percent of occupants in severe side-impact collisions are injured with 43 percent of these resulting in head injuries. Occupants are more vulnerable to injuries in a side-impact collision because there's only a door and a few inches of space separating them from an intruding vehicle or object.

"BMW responded to the statistical data on head injuries in side-impact collisions by developing the HPS offering BMW occupants safety, security and peace of mind with the best head protection in today's automotive industry," stated Victor H. Doolan, president of BMW of North America. "BMW is delighted that the system scored so well in protecting the dummy from head injury in this severe side-impact crash test. We encourage other auto manufacturers to follow suit and introduce head protection measures as well."

BMW's Head Protection System marks the first use of an inflatable tubular structure -- not an airbag -- as a significant element in front occupant protection. The tubular structure inflates within a few milliseconds of severe side impact, and stays inflated for several seconds thereafter, offering additional protection in case of rollover or secondary impact. Inflated, the three-foot-long tube resembles a neck pillow, and in addition to preventing or reducing head and neck injuries, it also has the potential to protect front-seat occupants from being ejected.

The BMW Head Protection System is a standard feature in the 1998 7 Series and 5 Series models. It will be progressively introduced in other BMW models as part of the intelligent safety system incorporated in all BMW automobiles.

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Although SMU's investors have taken it on the chin in the last couple of months, reflecting principally the inefficiencies of the 16G production line and the likely poor third quarter showing, it should be noted by everyone that the "big-money" portion of SMU's business (ITS) is coming along just fine.

Eventually, there will be a monumental spike in ITS revenues, and SMU will have the ability to "learn" the production end over a year or so and likely better anticipate the manufacturing issues attendant to production.

I am surely looking forward to 1999 and 2000!!

Have a good evening.