To: kech who wrote (90282 ) 3/17/2010 1:27:44 PM From: FWS 3 Recommendations Respond to of 197067 Yes, I believe they defined Mediaflo as a mobile broadcast system, and that mobile TV would be just the first most obvious application. When it comes to e-readers, there is a clip somewhere on the net with a Qualcomm rep (Cheryl Goodman) displaying the mirasol screen on an e-reader and saying, "publishers are nuts for this." So I can imagine publishers pushing e-readers as a form of distribution now that color mirasol can uniquely present their product. To subscribe to a major paper costs anywhere from $100-$200 a year or more, and distribution costs money whether there are 100 people in the neighborhood are just 5. At the present state of newspapers..it is just not cost effective anymore to deliver newspapers as the number of subscribers does not support economies of scale. (i'm surmising this. no proof!) So yes, I can see publishers pushing ereaders as a green, practically zero cost way of distribution. And YES, I would subscribe to have a daily paper delivered daily right to my e-reader for 40-50 buckies a year. Wake up and it's there. Mediaflo fits this perfectly. And for the travelling businessman who needs his WSJ fix, how much is he willing to pay. Delivering papers to ereaders is totally green, totally convenient, and totally easy. Mirasol readers combined with mediaflo makes sense. The goal of Firethorn was not just mobile banking, but mobile PAYMENTS. There is a difference between checking balances/transferring money and mobile commerce. Any computer can check balances and transfer money. The end run for Q was mobile payments and carving out a slice somewhere in that multi billion payment society. I don't know where the wireless operators, Visa, Mastercard, Amex and Qualcomm and other mobile money pushers will meet, but the game is starting ever so slightly. If Q can get positioning in some way I would be happy. Wireless operators already have billing systems, going into payments to save their businesses from becoming dumb pipes makes some sense.