To: dybdahl who wrote (64369 ) 6/23/2010 5:03:30 AM From: elmatador Respond to of 217798 what crisis? global PC market is set to expand 20% in 2010, thanks in large part to emerging market demand, according to a report from IDC, the market research group. Emerging market consumers snap up PCs at record pace June 17, 2010 11:02pm by Shannon Bond | Share Like pharma groups and mobile phone companies, PC makers are counting on robust sales in emerging economies to drive growth. The global PC market is set to expand 20 per cent in 2010, thanks in large part to emerging market demand, according to a report from IDC, the market research group. China, Brazil and Russia are the countries that stand out most, IDC analyst Jay Chou told beyondbrics. “Even though there’s some talk about China slowing down a bit in the coming quarters, overall, the long term is still very good,” he said. “You have to keep in mind the population size and the relative lack of PC penetration.” Growth in developing markets clocked in at a record 37 per above last year in the first quarter. The worldwide year-on-year growth figure was 27 per cent, a result that Mr Chou said came as a surprise that “bodes well” for the year ahead. “Emerging regions are still expected to anchor much of the growth ahead, growing 26.6% in 2010 on the strength of strong portable PC sales”, IDC said. While there has been a lot of buzz about netbooks – cheap, small, lightweight laptops – full-size laptops continue to be the biggest sellers in emerging markets, Mr Chou said. Netbooks, it seems, are still more of a niche product. “Within netbooks, we continue to see good activity in Latin America, largely because a lot of governments there are spending money to get netbooks into schools,” he said. “They are growing nicely, but not as fast as mainstream notebooks. It’s a good sign that people are purchasing up the price chain, not just in mature markets but in emerging markets, too.” Tags: computers, consumersblogs.ft.com