To: D.J.Smyth who wrote (34791 ) 11/7/1997 2:31:00 PM From: David Jones Read Replies (2) | Respond to of 58324
>>>>>>>Rumor Mongering<<<<<<<<EK+IOM Read this then flame away. By BEN DOBBIN Associated Press Writer ROCHESTER, N.Y. (AP) - Once again, the knives are getting sharpened at Eastman Kodak Co. The world's biggest photography company is preparing to lay off as many as 10,000 of its 95,000 employees to trim costs by anywhere from $500 million to $800 million a year, Wall Street analysts predicted Thursday. At a meeting with investors and analysts in New York next Tuesday, chief executive George Fisher will unveil the latest in a series of overhauls dating to 1983 aimed at reviving sluggish sales and profits and beating back increasingly fierce competition from Japan's Fuji Photo Film Co. Analysts expect Kodak will shed a variety of money-losing businesses and products, trim its sales force by 10 percent and refocus research costs to curb this year's projected losses of $400 million in digital photography. A big portion of the layoffs could come in the emerging digital imaging arena, which accounts for less than $2 billion of Kodak's nearly $16 billion in sales, said analyst B. Alex Henderson of Prudential Securities Inc. ''We are less confident management can turn this area around,'' he wrote in a report released Thursday. ''We believe Kodak has a Herculean task to become a player in some of these businesses.'' Stung by an anticipated 25 percent slide in profits this year and Fuji's inroads in the U.S. film market, Kodak axed 200 senior and middle management jobs last month. It also targeted at least 10 percent of ''general office and administrative'' jobs, but declined to quantify those layoffs. Many analysts think 7,000 to 10,000 jobs will be eliminated. Kodak spokesman Paul Allen declined to comment. Kodak workers might feel they've been through restructurings too many times, ''but maybe it was never done properly in the first place,'' said Jack L. Kelly of Goldman, Sachs and Co. Fisher, he said, ''has to restore the earnings power of the company. Whether it's laying off people, whether it's cutting product, it has to be a significant package.'' Kodak will probably try to establish more joint ventures and alliances with high-tech companies, analysts agreed. ''In technology, you just can't go it alone,'' Kelly said. Fisher's predecessor, Kay Whitmore, was fired in 1993 for failing to cut costs deep enough. Two weeks later - before Fisher's arrival from Motorola - Kodak slashed 10,000 jobs. Shedding health-care and consumer products businesses to concentrate anew on photography, Fisher spent huge sums on growth in electronic imaging, which records film on computer chips. He pared 4,000 jobs in 1995 but has until now stopped short of sweeping layoffs. Henderson expects Fisher will re-invest as much as 40 percent of Kodak's cost benefits in new ventures, particularly in digital imaging.