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Strategies & Market Trends : Electronic Contract Manufacture (ECM) Sector -- Ignore unavailable to you. Want to Upgrade?


To: Brendan W who wrote (852)11/10/1997 2:54:00 AM
From: Asymmetric  Respond to of 2542
 
This Article Dovetails With Your Thoughts

November 10, 1997, Issue: 1083 Section: Viewpoints

CEMs face increasing competitive pressures

By Darrell Dunn

With the global market for contract electronics manufacturers
(CEMs) expected to approach $80 billion this year and $120 billion
by 1999, the still-emerging industry appears to be one of the safest
bets for success.

Consider annual growth rates of 25% to 30% and the fact that CEMs
have only tapped about 15% of the potential total available market
that would exist if all OEMs used contract services, and it would
appear that all a company has to do to rake in profits is set up a
couple of surface-mount assembly lines and open the factory doors.

Evidence indicates, however, that all is not well in the CEM
universe. As the industry matures, the great mass of second- and
third-tier service providers will need to proceed carefully to survive.

Top-tier CEMs, led by SCI Systems Inc., which has quarterly sales
approaching $2 billion, seem to be limited only by how quickly they
can expand operations worldwide, primarily through acquisition of
OEM operations and, to a lesser extent, smaller CEMs.

"Midtier companies are having a harder time, especially if they don't
have some meaningful competitive advantage in serving top-tier
OEMs," said James Savage, a CEM industry analyst at BT Alex.
Brown Inc., New York. "Global OEMs are gravitating toward CEMs
that are equal to them."

The gap between the top tier and the next level of CEMs seems to be
growing. Only a small number of CEMs appear capable of keeping a
reasonable distance between themselves and multibillion-dollar
companies such as SCI and Solectron Corp.

A few companies, such as DII Group Inc., Flextronics International,
and Jabil Circuit Inc., which have quarterly revenue between $200
million and $300 million, have made impressive strides in the past
two years. But rather than challenging SCI and Solectron, those
companies appear to be establishing a very strong second tier.

That leaves more than 100 other CEMs with annual revenue ranging
from $10 million to $500 million. While there appears to be no
indication that these companies will disappear, it is clear that the
middle ground is becoming an increasingly difficult area when
considering that CEMs must operate with perhaps the smallest
margins in the electronics industry.

Micron Custom Manufacturing Services restructured its customer
base after seeing revenue decline from $370 million in fiscal 1996 to
$290 million in fiscal 1997, primarily because of the extreme drop in
memory prices and the CEM's former heavy reliance on
memory-module manufacturing.

Group Technologies Inc., which boldly moved to establish
operations in Mexico and Brazil in 1994 and 1995, became
overwhelmed by the complexities of running a worldwide operation
and lost about $30 million over the next two years. It recently sold its
foreign operations to SCI.

DDL Electronics Inc., which lost $1.7 million on revenue of $49
million in fiscal 1997, had to turn to outside investors to pay off $5.3
million in debt. It is currently embroiled in a lawsuit involving a
merger opportunity gone sour.

ACT Manufacturing Inc. saw its revenue drop 2.5% to $62.3 million
in its most recent quarter and posted a loss of $600,000, which was
attributed to softness in demand from several key customers.

The losses appear for the most part to be isolated in nature, not part
of a trend. Shakeout and consolidation are facts associated with any
emerging industry, and the CEM industry certainly is no exception.

However, if the vast majority of CEMs are to prosper in the years
ahead, they will have to select their markets carefully and, like the
current success stories of Flextronics and Jabil, swiftly build
adequate momentum to be contenders in the world market.

-Darrell Dunn, an EBN senior editor based in Dallas, can be reached
at ddunn@cmp.com.

Copyright (c) 1997 CMP Media Inc.



To: Brendan W who wrote (852)11/10/1997 8:43:00 AM
From: 18acastra  Read Replies (2) | Respond to of 2542
 
Their are 4 public players that fall into the category of scale and global: SCI, Solectron, Jabil and Flextronics.

In my opinion, these 4 will all win, some component of growth coming from ~25% overall industry growth and another 10%-15% growth coming at the expense of smaller, less well positioned playes (maybe not stealing their business, but winning a disproportionate share of new business).

In my opinion, Of the four, Flextronics has the most attractive valuation on a P/E and Price/Sales basis. It also seems to have a lot of upside relative to analyst estimates. Additionally, they have low cost manaufacturing in China, Malaysia, and Mexico that is getting lower and lower cost due to currency de-valuations. This should position FLEXF to win more business from their global blue-chip customer base that already includes Cisco, Ascend, Microsoft, Advanced Fibre and other significant datacomm and telecomm players.

My opinion.