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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: Zebra 365 who wrote (2322)	11/10/1997 1:15:00 PM
From: Mark A. Stang	Read Replies (2) \| Respond to of 23519

Not A-Mused by VVUS' limp dick PR "machine" Great Newsweek story. Sole mention of Muse is that it doesn't work ...for Bob Bowman. A few weeks ago Pfizer gets a ludicrous "Viagra made me a Tarzan after 4 years of impotence" anecdote out over the AP. VVUS plainly is losing the PR war; easy to lose a war when you don't even try to fight. Hard to believe that Newsweek didn't contact VVUS while writing this story. But if it didn't, VVUS damn well needs an outside PR agency that has its ear to the ground enough to know there's a story in the works. Do you think VVUS brass will write a letter to Newsweek's editors, or will they stay "above the fray"? Pathetic.

To: Zebra 365 who wrote (2322)	11/10/1997 2:26:00 PM
From: don roberson	Read Replies (1) \| Respond to of 23519

The possibiity of permanent damage with the "24 hr. erection" was a real hit to VVUS. It would scare anyone. One positive. It was pointed out that the "sustained" erection was a big plus. This is a feature VIAGRA does not have. And if men get "hooked" on these ED products, and they start popping the pills like candy, the long term effects of these systemic drugs should really become a concern, and should become a selling point for the locals. So its looking that the prolonged effect and the localization should be BIG PR points, if they would just get their fannies moving on it.

To: Zebra 365 who wrote (2322)	11/10/1997 3:47:00 PM
From: Vol	Respond to of 23519

What a biased article! Newsweek's editors will be able to go on a 4 week extravagant vacation to Tahiti with their families with all the dough Pfizer will lay on them for printing this propaganda. If you read that article with the eyes of a non-medical lay-person, what do you come away with? You remember two things: 1) Some poor impotent elderly man who had prostate cancer can now get it up because of the wonder-drug, Viagra. "I feel like I am 30 years old!" Oh yea, that useless drug MUSE "didn't work." 2) Some hapless 30 year-old is permanently impotent and was lucky to have survived after using a medieval torture therapy, otherwise known as MUSE. These long-winded, anecdotal stories will have the greatest impact on the lay-public reading this article. Even if the rest of the article presented fair, scientific, and statistically significant information about ED therapy (It didn't), it would have been lost on most people who will mostly remember these two scenarios. A great piece of Viagra propaganda. Pfizer definately got their money's worth. Vol