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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: j bayer who wrote (2385)	11/11/1997 9:35:00 AM
From: Tokyo VD	Read Replies (1) \| Respond to of 23519

Paine Webber reiterates buy this am!

To: j bayer who wrote (2385)	11/11/1997 9:50:00 AM
From: Frostman	Read Replies (2) \| Respond to of 23519

<<Why would Vivus mgmt be concerned that they may not be able to produce enough product if they launched and aggressive ad campaign?>> Probably for the same reason that McDonalds management would be concerned if new customers walked in and they were out of fries.(gg) I still shudder when I remember what AOL did to themselves when they decided to increase members with a $19.95 flat price and then couldn't deliver. Companies in production are perceived much differently than companies with products not yet in production. I am among the "call to action" shareholders. I want Vivus to respond in an appropriate fashion and I identified 4 potential "action" avenues. There are many more. Let's consider your good idea to launch an ad campaign now as a go (setting aside the supply issue.) The interesting thing about ad campaigns is that they have the power to position products in our minds when properly executed frequently enough in front of the correct demo. Here's proof. Try not to complete these statements! Have you driven a _____ lately? Two all beef patties,______ sauce.... This Bud's for____......... (Now for us oldsters, let's go way back...) Crest has been shown to be an effective_________.... I'd walk a mile for a ______...... Plop, plop, fizz, fizz, oh what a ________.... I'd rather fight than ________! Put a _____ in your tank! Take care. It is so good to see folks talking about direction for the company. Long by choice, Frostman

To: j bayer who wrote (2385)	11/11/1997 10:20:00 PM
From: Tunica Albuginea	Read Replies (2) \| Respond to of 23519

JB, Re : "The way I see it their time before Viagra is released is limited. Their window of opportunity to get new ED troubled patients to try Muse is closing. ". I think you ar emaking the same fundamental mistake that many investors , current and future, in ED products are making: you are conssidering Vivus and the oral agents as COMPETING products when , AT BEST, they will be COMPEMENTARY. They are DIFFERENT. Their success will depend purely on thier own unique BIOLOGICAL/ CHEMICAL charcteristics, and there will be no amount of PR or Doctor pushing that is going to change that. Within on eyear we'll know what works, how and when and sales we'll go from here. The No 1 successful model tha I see, ( for truly impotent men, is Viagra WITH Muse. TA