This site claims Childrens Television Workshop has revenues between $100M and $500M. I suspect the info is a little old since the name has changed to SesameWorkshop. Also I suspect it only counts the US side. Its a worldwide thing with 120M viewers a day in 140 countries:
manta.com
Here is their own online product sales page:
store.sesamestreet.org
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Merchandising
Current licensees include Fisher-Price, Nakajima USA, Build-A-Bear Workshop (Build-An-Elmo, Build-A-Cookie Monster, And Build-A-Big Bird), GUND, Hasbro (Sesame Street Monopoly), Wooly Willy, Betty Crocker (Elmo Fruit Snacks), C&D Visionary (air freshners) and Children's Apparel Network. Former licences include Applause, Child Dimension, Gibson Greetings, Gorham Fine China, Ideal Toys, Milton Bradley Company, Nintendo, Palisades Toys, Questor, Radio Shack, Tyco, and the Western Publishing Company.
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By 2006, there were 20 co-productions in countries all over the world. In 2001, there were over 120 million viewers of all international versions of Sesame Street, and by the show's 40th anniversary in 2009, they were seen in more than 140 countries.
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absoluteastronomy.com
Hasbro Wins Right to Sesame Street Characters in Deal (Update1)
By Inyoung Hwang - December 7, 2009 16:21 EST
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Business Exchange Buzz up! Digg Print Email .Dec. 7 (Bloomberg) -- Hasbro Inc., the world’s second- largest toymaker, won a 10-year contract to manufacture and market toys based on characters from Sesame Workshop, the nonprofit educational organization behind “Sesame Street.”
The new products from Hasbro’s Playskool division will be based on Elmo, Big Bird, Cookie Monster and other mainstays of the television program, according to a statement today. The line of toys and games by Pawtucket, Rhode Island-based Hasbro will be available in stores starting 2011.
Fisher Price, a subsidiary of Mattel Inc., the world’s biggest toymaker, owned the rights for the last 10 years, said Sherrie Westin, chief marketing officer of Sesame Workshop. The switch was made because Hasbro has the right strategy to develop a year-round business, Westin said. More Sesame Street toys will be sold throughout the year going forward, she said.
“Our approach to the consumer is to deliver products throughout the year, not just in the fourth quarter,” John Frascotti, chief marketing officer of Hasbro, said.
He declined to predict how much in sales the Sesame Street toys would generate for Hasbro. The terms of the deal won’t be disclosed, Westin said.
bloomberg.com
..... 3. It’s a powerful, powerful marketing machine. No, “Sesame Street” and PBS don’t go for the hard sell. But the show has sold millions of streets and avenues worth of books, stuffed animals, games, t-shirts and anything else you can put a Muppet’s mug on over the years. Just ask any retailer that got inundated by crazed parents during the heyday of “Tickle Me Elmo” —those friendly furry monsters are marketing icons. (Speaking of icons, we’ve all seen the awesome “Sesame Street” Google Doodles, right? Here’s a gallery of the whole collection.)
I’m going to leave you with one of my favorite clips from “Sesame Street.” And if you think it doesn’t have anything to do with marketing, consider this: Ernie has probably helped promote the rubber ducky industry more than anyone else made of either flesh or felt in history.
bigfatmarketingblog.com
Kellogg teaming up with Big Bird.
By Kerwin, Ann Marie
Publication: Advertising Age
Date: Monday, May 25 1998
Cereal marketer ties to Children's TV Workshop
Kellogg Co. is the Latest marketer to form a wide-ranging, multiyear marketing partnership with "Sesame Street" parent Children's Television Workshop.
CTW, publisher of Sesame Street and Sesame Street Parents, already has tapped its multimedia resources to develop programs for Merck & Co. and Ford Motor Co. that include public service messages. Merck has been using CTW to emphasize the importance of early childhood immunization programs, while Ford has been emphasizing seat belt safety, in part by featuring Big Bird i ...
allbusiness.com
New Balance, "Sesame Street" Team For Co-Branded Children's Shoes
New Balance has teamed with "Sesame Street" on a "co-branded collection of children's shoes that will debut in July" across major retailers including Finish Line, Foot Locker and Hibbitz Sporting Goods, in addition to its own stores, according to Eric Newman of BRANDWEEK. The shoes, which carry a premium price point of $43 for infant styles and $65 for grade-school styles, will be backed by a national campaign that includes TV spots during "Sesame Street" and print ads starting in the July issues of both Cookie and Parenting magazines. Themed street sign displays carrying the "Sesame Street" nameplate will "anchor the children's section" within New Balance's own retail network. New Balance Dir of Global Marketing & Brand Management Christine Maddigan said that the partnership is "mutually beneficial for both brands, offering 'Sesame Street' access to the specialty athletic retail segment while providing New Balance with the TV show's name as an anchor for its kids business." New Balance has a four-year, multi-million dollar sponsorship agreement for "Sesame Street" until 2010, and the company is the "exclusive national sponsor" of Sesame Workshop's traveling museum exhibit, "Sesame Street Presents: The Body," which runs through 2010 (BRANDWEEK, 5/12 issue).
sportsbusinessdaily.com
'Sesame Street' popular with tweens. .(Brief Article)
Ads by Google
Sesamestreet Elmo
Find Sesamestreet Elmo. Shop at Target Online or In-Store.
www.Target.com
GUND Sesame Street Elmo
Discount prices for all plush sizes Collect all the Sesame characters!
www.StuffedAnimalFarm.com
New York -- Apparel and accessories featuring Sesame Street characters are proving popular with tweens, teens, and even adults, and in a move that follows the success of several other nostalgic properties, Sesame Workshop is aiming to expand products targeting those age groups this year.
"With close to 70 million 'Sesame Street' graduates in the U.S., teens and adults know and love the 'Sesame Street' characters. They are timeless favorites and by staying true to their unique personalities, they have remained relevant over the years," said Tamra Seldin, Sesame Workshop's vice president of marketing, global consumer products and international television distribution. …
highbeam.com
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Sesame Street spends millions on its OWN advertising:
Mullen Wins Sesame Workshop
By Rebecca Flass
Publication: Adweek
Date: Thursday, June 22 2000
In preparation for a rebranding push, Sesame Workshop, formerly known as the Children's Television Workshop, has awarded Mullen its $4-5 million advertising and marketing business.
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allbusiness.com |
