To: Snowshoe who wrote (73678 ) 5/13/2011 1:06:35 PM From: elmatador Respond to of 217749 US Seeks Visa Reform to Encourage More Visitors The US Travel Association (USTA) has admitted that the complicated US visa system needs to change if the country is to attract greater numbers of visitors and boost its economy through tourism. The organisation said that boosting the number of overseas visitors coming into the US by improving the visa system could generate 1.3 million new jobs and bring $859 billion into the US economy by 2020. The US has come under criticism for the lengthy and difficult process many foreign visitors must go through in order to secure a visa for USA holidays. "The challenge we have is the unnecessary, burdensome US visa system," explained Roger Dow, the USTA president. "It's really self-imposed barriers that we put on ourselves as a country that have caused us to lose international travel and that have stymied international growth," he added. The USTA released figures to show that although travel is the United States' largest export industry sector, the country has fallen behind other areas around the world as a travel destination. Rapidly growing economies in countries such as Brazil, India and China have meant that global long-haul travel increases hit 140 per cent between 2000 – 2010. However, only a small proportion of the billions of dollars created by that surge went to the US. Top reasons cited by travellers in countries such as China and Brazil for not choosing the US as a travel destination were the visa process and excessive security measures after taking flights to America. The Chinese spent the most globally, on average, of all travellers in 2010, and the majority chose Europe over the USA holidays.