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To: Paul Engel who wrote (40573)	11/18/1997 12:34:00 AM
From: Time Traveler	Respond to of 186894

Paul, There is another witch hunt over the twin threads of AMD. I hope Yousef and StockMan are still around! John.

To: Paul Engel who wrote (40573)	11/18/1997 1:14:00 AM
From: greenspirit	Read Replies (2) \| Respond to of 186894

Paul, here's a deal Janet Reno must have helped broker :-) Intel to Spend US$1M to Sell Pentiums in Vietnam November 17, 1997 (HO CHI MINH CITY, Vietnam) -- Intel Corp. will spend US$1 million, part of US$10 million earmarked for the entire Asia-Pacific region, to promote Pentium II processors in Vietnam. Intel Semiconductor Ltd., the U.S. company's Hong Kong-based affiliate, in 1996 spent an identical amount of money for marketing, sales promotion and advertising of the Pentium II in Vietnam, Intel Vietnam General Manager Ho Vinh Khanh told a press conference in Ho Chi Minh City. The marketing and advertising campaign, which starts mid-November, will end at the end of 1997. The Pentium II microprocessor has diverse functions such as PC imaging, video editing, entertainment and communication (Intel video phone), according to Khanh. It sells for US$1,550-US$1,630. Khanh added that in the first quarter of 1998, Intel will market its Pentium Overdrive processor with the aim of upgrading previous-generation PCs. Intel also held a "Platform Day" performance, which was open to the public, at the New World Hotel Saigon recently. The Platform Day road show is part of Intel's integrated marketing launch of the Pentium II processor into the mass market. Fred Litwin, marketing manager of Intel's desktop platform in the Asia Pacific, said during a recent trip to Vietnam that a PC equipped with a Pentium II processor would retail for US$1,490 at 23 Intel outlets in Vietnam. Intel has appointed two main distributors in Vietnam, Computec Phuong Nam Ltd., Co. and TEC Corp. Intel also held the Pentium II processor "Platform Day" road show in Hanoi. The road show is supported by local resellers showcasing the latest Pentium II processor-based systems and Pentium II processor-optimized software. The road show features advanced platform and software applications designed to demonstrate the benefits of using Pentium II-based systems. The Platform Day was held in conjunction with a core training session targeted at more than 450 resellers. "We will reserve about a quarter of the US$1 million marketing budget for training," Khanh said. "I am sure the sum is very small, but to Vietnamese resellers it has great significance." Khanh insisted that every high-tech company will fail in Vietnam if it does not give priority to training and educating local partners, and then from these persons, expanding training programs to users. Intel is now offering a price discount of 10-25 percent for its microprocessors worldwide, including in Vietnam, said Sean Maloney, vice chairman of Intel Semiconductor Ltd., adding that the discount is not available on Pentium Pro chips. "Intel has offered price discounts for its microprocessors every three months, and this is the last discount between now and the end of the year," Maloney said. However in Vietnam, the price of Pentium II microprocessors has been lowered by 25-40 percent instead of the 10-25 percent cuts in other places, Khanh noted. With the price cut of 25-40 percent for Intel microprocessors, PC prices on the Vietnamese market have decreased by 4-7 percent, Khanh said. According to a marketing survey recently released by PC World Vietnam Magazine, 80 percent of the PCs now in circulation on the Vietnamese market use Intel microprocessors. (David Tran, Asia BizTech Correspondent) ______________________________________________________ So much for cheap processors selling better in developing countries. Michael