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To: Charles Hughes who wrote (14236)	11/18/1997 4:40:00 PM
From: Reginald Middleton	Read Replies (2) \| Respond to of 24154

<At the risk of hectoring you, Reg, I will just point out that this stuff was invented at Xerox and perfected at Apple and in many other systems. You think Apple didn't understand the advantage of GUI? That's all their marketing was about in the 1980s. That's why people bought the systems.> Apple didnt; understand. Apple failed to reduce prices at the strategic point where the PC gained graphical capabilities. At that time, prices should have been slashed dramatically (some say through licensing through clones). Apple understood niche GUI marketing, but did not understand how to market the GUI to the masses. MSFT did. The rest is now history. <Flat out wrong, the opposite of what happened. Amiga and Apple introduced the benefits of cheap GUI productivity apps to the masses in the 1980s, after Xerox invented the technology (which Microsoft finally paid for after all the lawsuits, as I heard it) and sowed the field by promoting the idea in the 1970s.> History proves you incorrect? Where is Amiga and Apple now? Apple and Amiga introduced GUI computing to a NICHE market. This is a precursor to the mass market, but it is not wise to confuse the two. Both Apple adn Amiga failed to "cross the chasm" into "tornado" so to say, so they were eaten by those that could, ex. MSFT.

To: Charles Hughes who wrote (14236)	11/18/1997 7:05:00 PM
From: drmorgan	Read Replies (1) \| Respond to of 24154

Chaz, your a walking history book of computing! I appreciate your post's on the computing past. In regards to this, so true! However, people continued to buy DOS because big companies bought IBM I remember the small company I worked for bought Mac II's when they first came out, at $5,000 a pop. They mainly bought them for desktop publishing and kind of overlooked engineering requirements so I ended up using a somewhat cheesy electronic CAD tool for schematic capture and PCB design. But many companies developing CAD software at the time took notice of the Mac and announced ports of their software to the Mac platform. At the time I talked to numerous comapnies that developed engineering tools for IBM platform and UNIX, and was really excited they we're going to offer products for the Mac. I became religious about Mac's and had BIG plans of buying state of the art engineering software for our Mac's. Guess what? It never happened! The companies that told me they we're going to offer a Mac product bailed out on it. They said they didn't have enough customer interest. I guess that the IBM PC was so entrenched already in the business community that engineering on the Mac really didn't have a chance. But I have always wondered if Apple blew it early on by promoting Mac's in education more than business? Derek