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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?

To: slacker711 who wrote (108060)	12/20/2011 3:32:23 PM
From: slacker711	2 Recommendations Read Replies (2) \| Respond to of 196499

Unsolved Mysteries of the Kyobo eReader (Not Really) qualcomm.com December 20, 2011 Kyobo customers queue to purchase the Kyobo eReader, November 22, 2011 A few weeks ago, we proudly announced the world’s first color e-reader to feature mirasol® display technology – the KYOBO eReader. We believe this announcement is the first step in changing consumer’s expectations about what an e-reader is; delivering color and interactive content, while maintaining the outdoor visibility and weeks of battery life to which they’ve become accustomed. Since the announcement, there has been some dialogue online and I’ve had a few questions about the device, the display and its capabilities. Let me take a moment to answer some of these questions. Battery Life: The Kyobo eReader delivers up to three weeks of battery life, preserving an important attribute that identifies the e-reader category. Kyobo built this device to function as an e-reader and accordingly, applied the industry standard e-reader usage model (of course, those other e-readers feature black and white displays) of 30 min of use each day, WiFi Off, standby power the rest of the time – and in our case, 25% front light brightness – we’ll get to that next. These are Kyobo’s reported numbers. Reading Light: Our mirasol® displays work by reflecting ambient light (see how it works), and for darker environments, an integrated reading light is used (we’ve blogged on this before), and in the case of the Kyobo eReader, is controlled by an ambient light sensor. Above, we discuss how there is an assumed 25% brightness in all usage. Try not to think about this as an LCD, where “brightness” equates to the amount of light coming out of the display. Instead, this is the additional light the reading light adds to supplement the existing reflected light. My point is that the display offers visibility in both bright and dark conditions while preserving the battery life consumers expect of an e-reader. Commercialization, Product Availability and the Korean Market: First, as to when the product is available, it’s available now and has been on sale in Kyobo’s flagship store in Seoul since it was announced. We have made good on our promise to commercialize mirasol displays in 2011. I want to also take a moment to talk about why Kyobo is our first customer out the door. Kyobo’s product development focused on finding a tool to enable digital education and meet the Korean consumer’s expectations for an e-reader, something black and white e-readers have not done in Kyobo’s past experience. This focus and execution on mirasol display’s precise value proposition is why Kyobo is right customer and Korea the right market to enter first . Additionally, it’s worth noting that while our current fabrication facility is capable of supporting customers of modest volume requirements, we expect higher volume customers to come into focus once our next, higher volume facility comes online later in 2012. So in the short term, we will keep focused on mostly international markets. Thanks and please let me know if you have any additional questions.

To: slacker711 who wrote (108060)	12/20/2011 8:35:57 PM
From: engineer	1 Recommendation Read Replies (2) \| Respond to of 196499

name the PHONE besides HTC that has a LTE chip in it and that is also QCOM.....Not sure I know of one. their Pantech modem works ok, but then it has a steady 500 mA source and a giant 1500 mAHr battery to back it up. Other than that, I can;t think of one LTE powered device that has their chip. If you got em, list em... MOT does their own, Samsung does their own. Who else even has a 4G phone? Speeds are fast WHEN THERE IS COVERAGE ...like 15 Mbps. Highest I have seen is 150 Mbps in the outback near Rochester NY. As for frequency issues, this is not rocket sceince. they already do it for hte Pantech modem, so why not for a phone? Oh yea, they do not want a fixed single one. In todays technology there is no reason that you can't make a radio which is agile over 450 Mhz to 6 Ghz in a single chip. then couple this wiht some clever filtering and PA technoogy and there is no reason they cannot overcome this simply. But the cell sites from VZ are broken and limping along. What happens is that these carriers have gotten very slick, but very dishonest in how they show coverage, speed, and real network access. they tell you they are the fastest (Tmo) but then they do not have good coverage. Or they are the most reliable, but then this is on ones that are connected to major cell towers where they keep them up 24/7. but when you roll the screen back and see the wizard, you find out that Verizon has had at least 3-4 full days of complete nationwide LTE outage. In the first one, I caught it in about 15 mins, tried to work with Verizon on it, they just flat lied to me, tried to bully me into not looking at it, sent trucks into my place to tresspass, all to make it my problem. Just use your wifi and get over it I was told. And all the Us carriers are playing this cover your problems with wifi, so everyone thinks it is all ok. but you are paying for a free service and paying alot for it. Even if you never touch a real working 4G or HSDPA basestation in a month, you still pay them $30-60 for the priveldge of using your device on someone elses wifi. In EU, the carriers are worried that there will be a new startup which uses the wifi to go completely, yes completly around the carriers. totally possible. not in the US, where the FCC backed up telling google to tear down their free wifi setup, the major carriers basically OWN the FCC. and it would have just gotten 1000 times worse if the AT&T-mo deal went thru. It would have meant that Sprint probably would have been bought by Verizon and we would have TWO carriers in the US. there is no reason for anyone ever to buy spectrum any more, as there is no possiblity of them getting enough traction and captial to make use of it IF THE DEAL WENT thru. I actually prefer the 3G situation in the EU which is that each area has 4 complete carriers mandated with each having hte same spectrum for 3G. No monopolies. Yes, I see Q behind the competition and just pushing ever more EVDO and 3G. They do not dominate the LTE world and have to share it wiht others. There are like 10 different low cost, small, LTE basestation products coming out for next year CTIA. How many you think are QCOM based?