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To: Paul Engel who wrote (40993)	11/24/1997 3:13:00 PM
From: Joey Smith	Read Replies (2) \| Respond to of 186894

AMD getting desperate: Monday November 24, 2:00 pm Eastern Time Company Press Release AMD Offers Consumers Opportunity to 'Take the Challenge' In-Store Demonstrations Highlight Value, Performance of PCs Based on AMD-K6 Processor SUNNYVALE, Calif.--(BUSINESS WIRE)--Nov. 24, 1997--AMD (NYSE:AMD - news) today announced a special ''challenge'' demonstration offering consumers the opportunity to see for themselves that personal computers based on the AMD-K6(TM) processor perform better than equally priced PCs based on the Intel Pentium(R) II processor. The instore demonstrations are scheduled to begin Friday, Nov. 28, in 16 Fry's Electronics stores in the western U.S. and will continue through the holiday shopping season. The ''Take the AMD-K6 Challenge'' promotional event in each of the stores incorporates an informational kiosk with the two systems configured to run the same application when activated by a Fry's customer. Both the AMD-K6 processor and the Intel Pentium II processor in the demonstrations run at 233 megahertz. ''For the first time, consumers can see firsthand that AMD-K6 processors offer better performance for the price than Pentium II,'' said David Sheffler, AMD vice president of channel sales and marketing. ''Because the AMD-K6 processor offers such a competitive price advantage over any equivalent performing processor from Intel, retailers are able to offer customers much richer configurations in PCs based on the AMD-K6 processor. ''A richer configuration means higher performance from a PC based on the AMD-K6 processor, at precisely the same price point as a system based on a Pentium II processor,'' Sheffler said. ''That is the AMD value proposition. AMD is the superior value and the smart choice for Microsoft(R) Windows(R) compatible computing.'' In the challenge demonstrations, the PC based on the Pentium II 233 incorporates 32MB of SDRAM, a 4.3GB hard drive, a 2MB Stealth 3D video card, a 56Kbps fax modem, a 24x CD-ROM and a 16-bit sound card. At the same system price point, because of lower processor and infrastructure costs, the PC based on the AMD-K6/233 processor features 64MB of SDRAM, a larger 5.1G hard drive, and a more powerful 4MB Stealth 3D video card, in addition to a 56Kbps modem, 24x CD-ROM and 16-bit sound card. ''The consumer market is especially attractive to AMD because, given competitive choices, consumers tend to make their purchasing decisions based on value,'' Sheffler said. ''These challenge demonstrations illustrate that the value criterion most consumers act upon creates a special opportunity for AMD.'' Under the Winstone 97/Windows(R) 95 benchmark, a PC based on an AMD-K6/233 MMX(TM) Enhanced Processor with features added to reach the same price point as a Pentium II 233 based system delivers up to a 25 percent increase in performance. A PC based on the AMD-K6/233 and equally configured to a system based on the Pentium II 233 processor is almost $400 less expensive and delivers competitive performance. ''We are confident consumers will realize through these demonstrations that they receive mush faster system performance and more compelling system features when they purchase a PC based on the AMD-K6 processor,'' Sheffler said. The Fry's Electronics retail stores hosting the challenge demonstrations are among more than 7,000 storefronts throughout the U.S. currently carrying PCs based on the AMD-K6 processor. Fry's Electronics stores in California are located in Sunnyvale, Sacramento, Fountain Valley, Anaheim, Fremont, Palo Alto, Burbank, Campbell, San Jose, Woodland Hills, San Diego, and Manhattan Beach.

To: Paul Engel who wrote (40993)	11/24/1997 4:11:00 PM
From: Paul Fiondella	Read Replies (4) \| Respond to of 186894

You don't know what a Bare Bone system is? I'm surprised It doesn't include a hard drive and memory and peripherals. And you think it means that it doesn't include a monitor! What's your problem? Can't figure out that $292 is less than $346? ==================== Tired of being a long?