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To: Roger A. Babb who wrote (45)11/29/1997 7:48:00 PM
From: Shege Dambanza  Read Replies (1) | Respond to of 1205
 
We must be talking about different things. Trade show costs at a DCI-type event will run an order of magnitude higher than what you suggest. Don't forget costs like booth space (~$10K), furniture rental ($3-4K), exhibition material + transportation (booth etc. $10-$40K), personnel transportation + lodging ($5-7K).

Having said all that, many companies I know are losing interest in DCI. It's expensive, and run too often to have any meaningful impact.