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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum -- Ignore unavailable to you. Want to Upgrade?


To: elmatador who wrote (93973)8/28/2012 8:33:15 AM
From: TobagoJack  Read Replies (3) | Respond to of 218678
 
I know I know, return to natural size ...

Just in in-tray

On 28 Aug, 2012, at 2:42 PM, M wrote:

Wow....just wow......Europe mimicking Nehruvian Socialist economics, with the same predictable results?
Just give Obama four more years, and the US will be next in line?

M

telegraph.co.uk

SNIP:

Unilever will adopt marketing strategies used in developing countries in order to drive future growth in Europe, as the head of its European business warned that poverty will rise in the region as a result of the debt crisis.

"Poverty is returning to Europe," Jan Zijderveld, the head of Unilever's European business told the Financial Times Deutschland in an interview.

"If a consumer in Spain only spends €17 when they go shopping, then I'm not going to be able to sell them washing powder for half of their budget."

Unilever has already started to change the way it sells some of its products. In Spain, the company sells Surf detergent in packages for as few as five washes, while in Greece, it now offers mashed potatoes and mayonnaise in small packages, and has created a low-cost brand for basic goods such as tea and olive oil.