To: Bradley W. Price who wrote (12742 ) 11/30/1997 5:36:00 PM From: Douglas Nordgren Respond to of 29386
Argh! Watching the KC drubbing of the favored Niners 44-9 is emotionally analogous to witnessing Brocade's proclaimed end run around Ancor. The only consolation is now the coaching staff needs to address reality on the field of play and must plan to field a playoff calibre team. Like the Niners, Ancor hasn't had any real competition, until recently. As a freelance corporate writer in a former life, the rolodex was my life line to quotable resources. Brenda seems to be on everyone's rolodex and Ancor (Carla) is on practically no one's? The fact that Brocade is privately owned and can thus "pump" themselves with virtual impunity is no excuse for the fact that nobody hardly ever quotes Ancor (Carla) whenever some writers need filler on their Fibre Channel related articles. This is free publicity that Ancor (Carla) seems to arrogantly disdain, is ignorantly overlooking, or is myopically blind to. Of course, a strong presence in Silicon Valley certainly helps Brocade "do lunch," and I have picked up more than one piece over "free" lunches in the past. Minneapolis, as cosmopolitan as it may be, is too far to go for lunch, and is not a local call. Somehow, it seems that Ancor has chosen to do battle in the marketplace and not in the press. Big mistake, the press has as much to do with the marketplace as technological advantage does. A press kit to the Minnetonka News (whatever, no disrespect) is hardly worth the effort. Pride goeth before the fall? I hope that is not the case with Ancor, as the FC playoffs begin in earnest in 1998. When Brocade's IPO next year generates Fibre Channel press and attention, can Ancor also benefit if few (we shareholders) know of them? How about it Carla, where are the "hearts and minds" that you can't win the investor war without? Make no mistake, this is war now. All that is needed is to send a couple of dozen introductory emails to source-hungry writers and make regular follow up phone calls; and all that needs to be said is "Call me when you need the scoop on Fibre Channel, I can give it to you or get it for you." Too easy? Writers love articles that write themselves, like "dogs love trucks!" A loyal, but frustrated, shareholder. Douglas