Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: santhosh mohan who wrote (3513)	12/3/1997 11:10:00 AM
From: fut_trade	Read Replies (2) \| Respond to of 27307

<<This is a no-brainer since the businesses you mentioned are Web-based. They also advertise in other media such as print and TV. Can you really tell the incremental effect of Internet advertising? I will accede your point about the effectiveness of Internet advertising if say GM sells more cars because of Internet ads or Anheuser-Busch sells more beer or Phillip-Morris sells more cigarettes!>> Santhosh, you raise a good point! The Web-based companies got an immediate boost in new companies by vigorously pursuing internet advertising. If you've been following Mr. Gates, there is a big push to move vending and other commerce on the internet. Look at DELL and Amazon.com. In the next few years I think most companies will be web based. This will move more business towards Yahoo!. Peter

To: santhosh mohan who wrote (3513)	12/3/1997 11:17:00 AM
From: Bill Harmond	Read Replies (1) \| Respond to of 27307

>>I will accede your point about the effectiveness of Internet advertising if say GM sells more cars because of Internet ads Who do you think has the best advertising medium to link to GM's buying site? gmbuypower.com

To: santhosh mohan who wrote (3513)	12/3/1997 12:01:00 PM
From: scott harrison	Read Replies (3) \| Respond to of 27307

Santhosh: << Internet advertising WORKS! ETRADE and the other brokerage firms have had heavy increases in new customers since advertising on Yahoo! Quotes page. This was documented in BusinessWeek a couple of months ago. >> I beg to differ. ETrade stock is down about 25% yesterday and today because the company stated they've experienced a DROPOFF of new accounts in November. And I've seen more Etrade banner ads last month than ever before. Ameritrade is also getting hit hard today. scott