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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: Steve Robinett who wrote (6171)	12/3/1997 11:36:00 PM
From: jack rand	Read Replies (2) \| Respond to of 13594

Subscriber numbers now are secondary for AOL's outlook. What matters is keeping subs in ad space controlled by AOL. As AOL is forced to become more web=centric and as services on the web have improved -- including with promotion by big name media companies in their TV and print ads -- keeping subs in AOL-controlled space becomes increasingly difficult; compounded by word-of-mouth about web sites AND increasing sophistication and adventure of AOL subs. AOL does its best to keep newbies so forever -- sort of like pill time in One Flew Over The Cukoo's Nest. But over time that's a loosing battle.