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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Doren who wrote (166518)	2/26/2014 1:33:57 PM
From: HerbVic	1 Recommendation Recommended By Ryan Bartholomew Read Replies (1) \| Respond to of 213176

Crowd sourced sensor data is already being utilized. The data of geographic coordinates from cellphones in motion is being used for traffic mapping. Algorithms are able to determine where traffic bottlenecks are by watching the patterns of movement along major highway routes. That data is being monetized to navigation systems available in cars. My own Toyota Venza uses this. To get it, I must be subscribed to SiriusXM. In the case of temperature measurements, such data is only useful when all data points are collected under the same parameters relative to a defined observation. If the observation is body temperature, then the data can't be a mix of room temperature, outdoor temperature, palm temperature and body temperature. That would be useless. It is interesting, however, that the level of sensor integration and distribution afforded by the proliferation of smartphone technology might allow for the aggregation of real time data as never before. Aggregate heart rate monitoring might be of some interest to medical science, for instance. Can it be monetized? [???]

To: Doren who wrote (166518)	2/26/2014 2:39:55 PM
From: Ryan Bartholomew	Read Replies (2) \| Respond to of 213176

Anyone read "Inside the Googleplex?" Its an interesting read. Basically "build it and then we can make something of it." Google's aesthetic is to build massive data, THEN use that data to DESIGN stuff around it. Google's database is constantly growing and will never stop? Same with Facebook I think, hence their buyout of WhatsApp. I think Facebook doesn't even know what they are going to do with WhatsApp except collect data which they will then use multiple ways. I'm actually mentioned in that book :) Not by name, but my old company. You're right - both companies seek to collect data to better target not only ads, but what users want, to improve the user experience and what they get out of the products. A big difference between the two companies, however, is that Google products generally attract users who are seeking to learn and buy. They actively seek products, services. Facebook's users, on the other hand, tend to seek socializing, not shopping. That translates into an immensely lower amount spent per user, despite Facebook getting more eyeball time. There is not enough profit in the low end to change anything. You are referring to the phones here. You're correct if you're talking purely about the hardware, but if you're talking about the phones and their use, then I disagree for reasons detailed in the paragraph I wrote above. Low end phones generate tons of profit through their use. Not just apps and media content, but ads. I think the key for Apple is to find ways to expand their monetization of the use of their products beyond just iTunes.