To: tejek who wrote (780814 ) 4/21/2014 11:16:57 AM From: joseffy Respond to of 1578563 Grade-school students baffled as brands including Nike, iPods and Barbies appear in exam papers Daily Mail (UK) ^ | 21 April 2014 | Suzannah Hills The use of well-known brand names in school tests has led to accusations that education boards are making product placement deals. Nike, Barbie and iPod were among the more famous brands to have appeared in a recent New York Common Core standardized English test taken by more than a million students in grades three to eight. Other brands included Life Savers and Mug Root Beer. Outraged parents have demanded an explanation for why specific brand names were used in the tests - with some suggesting they've become little more than just another way of advertising to young children. But New York state education officials and the test publisher insist the brand references were not paid product placement and just happened to be contained in previously published passages selected for the tests. One mother Deborah Poppe, from West Hempstead, Long Island, claimed her eighth-grade son complained to her about named brands in the test. In one question a busboy failed to clean some spilled root beer — Mug Root Beer, to be exact, a registered trademark of PepsiCo. She said her son asked: 'Why are they trying to sell me something during the test?' , adding: 'He's bright enough to realize that it was almost like a commercial.' Others claimed Nike appeared in a question about being a risk taker and included the line: '"Just Do It" is a registered trademark of Nike'. Sam Pirozzolo, from Staten Island, whose fifth-grader encountered the Nike question, said there was apparently no reason for such a specific brand. 'I'm sure they could have used a historical figure who took risks and invented things. I'm sure they could have found something other than Nike to express their point.' (Excerpt) Read more at dailymail.co.uk ...