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To: i-node who wrote (168868)	4/25/2014 2:00:52 AM
From: Doren	1 Recommendation Recommended By Moonray Read Replies (2) \| Respond to of 213176

No I'm not. I fully realize splits don't change anything fundamental. What I'm arguing is there is a certain amount of irrational people who will buy if shares are cheaper. In fact several were interviewed on Nightly Business Report tonight.

To: i-node who wrote (168868)	4/25/2014 2:34:05 AM
From: HerbVic	2 Recommendations Recommended By Moonray Road Walker Read Replies (2) \| Respond to of 213176

Slicing the pie into more pieces has nothing to do with the size of the pie. It's about the size of the guest list. You can feed more pie eaters with a divided pie than you can with a simple one piece pie. That may hold true for selling stocks as well. At least, assuming that the retail investor is still around after the marriage between the exchanges and the HF skimmers. Unfortunately, the analog only applies with individual investors.

To: i-node who wrote (168868)	4/25/2014 4:51:37 AM
From: JP Sullivan	3 Recommendations Recommended By CHRIS LINELL jeftuxedo Zen Dollar Round Read Replies (1) \| Respond to of 213176

You are arguing that slicing a pie into more pieces makes the size of the pie bigger. While a stock split may be virtually meaningless to the sophisticated investor, it is significant to the average stock buyer for whom value is secondary and price is all that matters. To the extent that a split makes a stock affordable (and therefore more desirable) to them, I'm all for it ;-)

To: i-node who wrote (168868)	4/25/2014 9:02:30 AM
From: Bill from Wisconsin	2 Recommendations Recommended By HerbVic JP Sullivan Respond to of 213176

How about a pie sliced into 4 pieces priced at $5 each = $20 or sliced into 8 pieces Logically the "market" should pay $2.50 each for $20 Doesn't always work that way. Seller might get $3 or $3.50 = $24 or more A good comparable to AAPL's split is Berkshire Hathaway BRKb from several years ago. The split gave a considerable bump to the stock

To: i-node who wrote (168868)	4/25/2014 2:03:28 PM
From: Tenchusatsu	Respond to of 213176

Ryan, Why would buying, say 4 shares @$560 be less appealing than 28 shares $80? It shouldn't. But let's say the investor who bought the 4 shares at $560 did so because he or she had $2,500 to invest. Because each share is $560, that investor can only buy 4 shares for $2,260, and that would leave a remainder of $260. But if each share cost $80, the investor can then buy 31 shares for $2,480 and have $20 left over. You see how the finer granularity can be more appealing? Tenchusatsu