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Non-Tech : Kirk's Market Thoughts -- Ignore unavailable to you. Want to Upgrade?

To: robert b furman who wrote (1268)	5/23/2014 10:43:50 AM
From: Kirk ©	Respond to of 26680

You can give up some profitability with lower prices or spend a ton on a new sales staff that you won't need once the chips are designed into enough tablets... so I have no problem with this. Intel extends incentives to boost development of Intel-based tablets Monica Chen, Taipei; Adam Hwang, DIGITIMES [Thursday 22 May 2014] . Intel originally offered incentives for selected China-based white-box vendors such as Ramos to adopt Intel platforms for tablets, and has extended to additional China-based white-box vendors and international tablet vendors, in an attempt to reach total shipments of 40 million Intel platform-based tablets in 2014, according to Taiwan-based supply chain makers. More than 20 China-based white-box tablet vendors have adopted Intel platforms, the sources said. In addition, Asustek Computer, Acer, and Lenovo as well as Hewlett-Packard and Toshiba have developed or will develop Android and/or Windows 8 tablets equipped with Intel processors, the sources indicated. With about 30 supporting vendors, Intel is expected to reach its target shipments of 40 million tablets, the sources noted. Intel incentives include very low quotes for processors and marketing subsidies, the sources noted. Viewing that Apple has dominated the global market for high-end tablets, and tablet markets in the US and Europe have reached saturation, Intel has focused on promoting tablet platforms on China where demand for inexpensive models is growing fast, the sources said. For Intel, the offering incentives is equivalent to giving up profitability to pursue global market share, the sources said. digitimes.com

To: robert b furman who wrote (1268)	5/28/2014 10:05:16 AM
From: Kirk ©	Read Replies (1) \| Respond to of 26680

Intel enters into strategic agreement with Rockchip to bring Intel-based solutions for tablets Press release, May 28; Steve Shen, DIGITIMES [Wednesday 28 May 2014] Intel has announced it has entered into a strategic agreement with Rockchip Electronics to expand the breadth and accelerate the rate at which it brings Intel architecture and communications-based solutions to market for a range of entry-level Android tablets worldwide. Under the terms of the agreement, the two companies will deliver an Intel-branded mobile SoC platform. The quad-core platform will be based on an Intel's Atom processor core integrated with Intel's 3G modem technology. Expanding the offerings in Intel's SoFIA family of integrated mobile SoC platforms for entry and value Android mobile devices, the new quad-core SoFIA 3G part is expected to be available in the first half of 2015. It will be targeted primarily at entry and value tablets. The Intel SoFIA family was added to Intel's mobile product roadmap late 2013 and includes Intel's first integrated applications processor and communications platform. As the tablet market continues to expand with greater choice of screen size, form factor and price, the strategic agreement with Rockchip also enables Intel to ramp new customers with a broader portfolio of products faster. With the latest announcement, the Intel SoFIA family is now made up of three different offerings, including the dual-core 3G version expected to ship in the fourth quarter of 2014, the quad-core 3G version that is expected to ship in the first half of 2015, and the LTE version, also due in the first half of 2015. Pricing for the quad-core SoFIA 3G part will be disclosed at a later date, and like the broader Intel SoFIA family, it is expected to be price competitive. Under the agreement, both Intel and Rockchip will sell the new part to OEMs and ODMs, primarily into each company's existing customer base. digitimes.com