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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?


To: Ryan Bartholomew who wrote (169956)5/29/2014 2:26:16 AM
From: i-node  Read Replies (1) | Respond to of 213176
 
>> Perhaps, but if it happens, they won't be the only choice in every brand. They'll be alongside Android and perhaps others.

No, Android is going to be there. But Apple is going to have a huge advantage. And here is why.

Auto manufacturers can't just stick something new in the dash. The testing process is arduous, involving extended tweaking of the UI and integration with the car's systems. Auto OEMs cannot tolerate safety risks or recalls. That's why it takes so long before the product actually makes it into OEM vehicles. While they've cut that lead time it continues to be a substantial impediment.

While protocols have been established, they're still feeling their way around this process as to how open they can be. The problem is "joint and several" liability -- if anything goes wrong, Apple's going to get sued, the automaker is going to get sued, and everyone in between.

If you're an automaker and you've got Apple wanting access and a plethora of Android devices wanting access, how accommodating are you going to be to each? I have no connection with the auto industry or anything, but if *I* were running GM I know I would tend toward more flexibility with Apple than with these other manufacturers.

Protocols can do a lot to mitigate the exposure. But it seems to me Apple is going to be operating at a distinct advantage for some time.

>> What innovations have they made (I think you'll agree that colors, sizes, and addition of features that others already had aren't innovations) since late 2012? Certainly no notable new products or game-changing improvements on existing ones.

If by "innovation" you mean "invention", I'd have to agree with you. But I do believe iOS7 (which personally don't care for) was marketing genius in that people with old devices suddenly felt they had something new. For free, even. I also believe Carplay is innovative, although again, not a new concept. We'll see next week what they have coming.

I don't think a bigger iPhone detracts; but there is nothing innovative about it. Like Jobs, I think Apple had it right to begin with. But the truth is that it turns out some people will carry around cell phones the size of a skillet, so why not sell into that market and see what happens?

Truth is, I see no real innovation in any smart phones right now.