Frost & Sullivan: Opportunities Await Manufacturers in Growing Video and Audio Post-Production Hardware and Software Markets
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12/15/97
PR Newswire
(Copyright (c) 1997, PR Newswire)
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MOUNTAIN VIEW, Calif., Dec. 15 /PRNewswire/ -- With the advent of such technological innovations as high-definition television (HDTV) and digital versatile disc (DVD), quality has become a necessity in the production process. As a result, the U.S. video and audio post-production equipment market is booming.
According to strategic research conducted by Frost & Sullivan (www.frost.com), "U.S. Video and Audio Post-Production Hardware and Software Markets," the total market hit $836.3 million in revenues in 1997. With an annual compound growth rate of 8.5 percent over the forecast period 1993 through 2003, revenues are expected to reach almost $1.4 billion in the year 2003.
The total video and audio post-production hardware and software markets are broken into the video post-production hardware and software market, and the audio post-production hardware and software market. For the purpose of this study, Frost & Sullivan further divided the video category into telecines, still stores, storage systems, video linear and nonlinear editing systems, character generators, standard converters, digital video effects systems, and software applications. The audio category is segmented into digital audio workstations, stand-alone digital editors, audio post-production suites, mixing consoles and boards, and special effects and reverb.
"Because end users in both the film and television industries recognize the value of high-quality productions, the enhanced application of post-production in action movies and in television content development are driving post-production equipment market growth," says Telecommunications Industry Analyst Inna Radzinsky. "HDTV has also recently served to dramatically increase quality standards. The switch from proprietary to standard platforms is expanding the market, while game makers, a new post-production application, are expected to drive growth."
The audio and video post-production equipment markets thrive in cities with heavy advertising and corporate communications flow, although manufacturers design equipment to target niche markets. Technological trends include integrated software systems as an option for low-end end users. Color correction systems are benefiting from the impact of HDTV data scanning, and charge-coupled device (CCD) technology is expected to replace cathode ray tube (CRT) technology.
A critical technological change will begin in 1998 with the national switch from analog to digital television signals. During the transition period, the Federal Communications Commission (FCC) has developed a plan to lend broadcasters an extra channel. Meanwhile, digital transmissions towers will be built and consumer electronics manufacturers will begin to market digital sets and set-top converter boxes. The new digital system will open a myriad of possibilities for the post-production equipment market.
Equipment manufacturers face several market challenges, such as software playing a greater role than hardware and lower-end market extension using an integrated systems solution. The low replacement rate of audio post-production equipment, extended product life cycle and the ability to upgrade all limit revenue growth. Competitors comprise a variety of large and small companies that develop equipment for a particular niche of the post-production industry. New participants should enter a niche market.
Frost & Sullivan's strategic research U.S. Video and Audio Post-Production Software and Hardware Markets, is a forecast and analysis study, designed to predict revenues and market share. This study provides information on market and technology trends, competition, market winners and losers, and strategies to grow your company.
The technologies reviewed include post-production, editing systems, video graphics, linear editing, nonlinear editing, DAW, signal processing, telecines, still-stores, digital video effects, and mixing consoles.
Market Participants include: Accom, Inc., Adams-Smith, Inc., Adobe Systems, Akai Musical Instrument Corporation, Alesis Corporation, Alias/Wavefront, AMEK Systems & Controls, Ampex Corporation, AMS Neve plc, Aphex Systems, Ltd., Artel Software, Inc., ASC Audio Video Corporation, Avid Technology, Inc., AVS Graphics, Ltd., Cambridge Animation Systems, Inc., C - Cube Microsystems, Inc., Cheetah Systems, Inc., Chyron Corporation, Cintel, Inc., Compix Media, Inc., Creative Equipment Corporation, Digidesign, Digital Audio Research, Ltd., Digital GrafiX, Inc., Digitech, Digits 'n Art Software, Inc., Discreet Logic, DOD/dbx, Doremi Labs, Inc., Eastman Kodak Professional Motion Imaging, Effective Engineering, Euphonix, Inc., EVI Audio, Inc., Evolving Video Technologies Corporation, Eyeon Software, Inc., Fairlight USA, Faroudja Laboratories, Fast Electronic U.S., Folsom Research, Inc., FutureTel, Inc., GLW, Inc., Graham-Patten Systems, Inc., Henry Engineering, Hewlett-Packard Company, IBM Corporation, InnoVision Technology, Inc., Jaleo Technologies, Inc., JVC Professional Products Company, Kinetix, Knox Video, Inc., Leitch, Inc., Lexicon, Inc., Lucent Technologies, Mackie Designs, Inc., Matrox Electronic Systems, Ltd., Media 100, Inc., MegaDrive Systems, Inc., Meta Creations, Inc., Minerva Systems, Inc., Neotek, NewTek, Inc., Nichiman Graphics, Nova Design, Inc., Nova Systems, Optibase, Inc., Optivision, Inc., Otari Manufacturing, Panasonic Broadcast & Television Systems Company , Philips Broadcast Television Systems Company (BTS), Pinnacle Systems, Inc., Pioneer Electronics USA, Inc., Pixar Animation Studios, Prime Image, Inc., Quantel, Inc., QuVIS, Inc., Roland Corporation U.S., RSP Technologies, Scitex Digital Video, Inc., SeaChange International, Side Effects Software, Inc. , Sierra Design Labs, Silicon Graphics, Inc., Snell & Wilcox, Inc., Softimage, Inc., Solid State Logic, Inc., Sonic Solutions, Inc., Sony Electronics, Inc., Soundcraft, Soundscape Digital Technology, Inc., Spectral, Inc., Spencer Technologies, Inc., Strata, Inc., Sun Microsystems, Inc., TC Electronic, Inc., TEAC America, Inc., Tekniche, Inc., Tektronix, Inc., Thomson Broadcast, Inc., Toon Boom Technologies, Inc., Ultimatte Corporation, United Media, Inc., Utah Scientific, Vela Research, Inc., Vertigo Technology, Inc., Videomedia, Inc., Videonics, Inc., Vistek Electronics, Ltd., Waveframe Corporation, Xaos Tools, Inc., Yamaha Corporation of USA, Complete Post, Gaither Studios, Soundelux, Audio Engineering Society (AES), Interactive Multimedia Association (IMA), National Association of Broadcasters (NAB), and Society of Motion Picture and Television Engineers (SMPTE).
This Telecommunications Industry research has integrated the Market Engineering consulting philosophy into the entire research process. Critical phases of this research included: Identification of industry challenges, market engineering measurements, strategic recommendations, planning and market monitoring. All of the vital elements of this system help the market participants navigate successfully through the telecommunications market.
Frost & Sullivan is an international marketing consulting company that monitors the post-production hardware and software industry for market trends, market measurements and strategies. This ongoing research is utilized to update a series of research publications such as #2752-64 U.S. Cable TV and Associated Technology Markets, and to support industry participants with customized consulting needs.
Visit Frost & Sullivan's web site: frost.com
Report: 2839-64 Publication Date: November 1997 Price: $2950
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/CONTACT: Kimberly Barney of Frost & Sullivan, 650-237-4383, or fax, 650-903-0915 fax, or kbarney@frost.com/ 08:01 EST |
