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To: Sigmund who wrote (2569)12/15/1997 1:05:00 AM
From: charles moore  Read Replies (2) | Respond to of 14266
 
Sigmund:
I agree with you with one exception. I agree with you
on the disadvantage of TV and Radio. I agree with you on being
able to target the Customer with the Circular Ads.A lot of
Cicular ads come in the Newspaper so if you buy it in the "rack"
you are going to get it and some come in the Mailbox probably as
a Result of you having bought something at that particular Store
and being in its Database. Many throw away the circulars without
looking at them. There is one exception. During the Christmas
Season most people read all the Circulars for the Sales etc.

Charles