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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?


To: Ryan Bartholomew who wrote (173756)9/8/2014 5:48:43 PM
From: pyslent  Read Replies (2) | Respond to of 213177
 
The bottom line is that the 5% bonus reward is a loss leader and it only exists as a way to generate more transactions at a more profitable 1% payout. It relies on inconvenience being a deterrent to what you refer to as "optimizing rewards." Remove that inconvenience deterrent on a massive scale and the incentives will adjust themselves to compensate. Killing the golden goose so to speak.

Your argument that Apple needs to adopt "rewards optimization" in order to achieve mass appeal is contingent on the assumption that the masses care. Assuming you are right, then the mass adoption of rewards optimization is inevitable, and therefore, it's death is inevitable.