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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum -- Ignore unavailable to you. Want to Upgrade?

To: John Vosilla who wrote (109537)	1/7/2015 12:40:13 AM
From: elmatador	1 Recommendation Recommended By Maurice Winn Read Replies (1) \| Respond to of 218671

SOCIAL MEDIA KILLED THE MALL. If you look to the article below "The Economics of the Dead Mall" they miss the point that social media shaped retail and killed the mall. Previous generations of teenagers needed to physically go to malls to hang out with friends and as they grew up, as consumers, they would go to the mall to purchase stuff. This media driven shift happened before. Past generations of teenagers would go to movies to meet each other and eventually killed the movie theaters as they watched TV and video recorded films at home. The Economics (and Nostalgia) of Dead Malls nytimes.com

To: John Vosilla who wrote (109537)	1/7/2015 12:59:38 AM
From: elmatador	Read Replies (1) \| Respond to of 218671

The consumer, tracked as Generation XYZ, was exposed to the brand at the store in the mall. The brand came to the consumer finger tips of today's consumer and made the mall irrelevant. Stepping back a little: the brand reached the babyboomer via the TV screen. The present generation of consumers are having the brand at their finger tips in their Smartphones. When I build fiber, I am building the medium for brands to reach the next generation of consumers.