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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?

To: E_K_S who wrote (19144)	12/17/1997 1:39:00 PM
From: Joe Antol	Read Replies (1) \| Respond to of 42771

Eric. Wow! I missed this one. And, this IMHO is not a good article.. "cutting back", "less but more quality", "pulling out out major trade shows because of customer lack of attention span", "not a unified - centric adv. model" --- Hey, I thought the "rock the net" thing was a bomb too (that was the Marengi thing). But, one would think they would be pouring big $$$ into a better agency than they now have. (one would think that). I dunno, maybe I'm reading this the wrong way, but it sure sounds like they still don't have it "together" yet. Thoughts, anyone else? Or am I reading this wrong? Regards, ...Joe

To: E_K_S who wrote (19144)	12/17/1997 1:51:00 PM
From: Lawrence Petkus	Read Replies (2) \| Respond to of 42771

Hello Eric: Brainsdead of Brainshare? Thanks for the article you posted. Mindboggling, that's what it is! Quote: "Poking fun at Novell's so-called "stealth-marketing"...Novell Asian Pacific Vice President Arthur Erlich said"... YUCK. YUCK. YUCK. Eric Schmidt is a brilliant tech, but he is the CEO and giving work to people who put out pictures of fifties jig-saw puzzles, dead head sixties rock campaigns, no tech, low tech, no product information ads is simply idiotic. If they don't sell, they are not going to be making toys. "Poking fun"..DUHHHH. Talk about arrogant asses. The stock price implodes and Slitz and his clowns fiddle on. Eric better burn more than 30 asses in marketing. Marketing and advertising obviously should be farmed out to a capable ad agency immediately. NOW is too late. It should have been done yesterday. What is Eric waiting for? The good ol' boys have their millions and the revenues continue to shrink. I guess its better nobody knows any specific products, that way you can have a hoard of well paid execs whining and dining a dozen indiviuals from a dozen corps or ISPs to talk about a product instead of getting a dynamite ad campaign where thousands of CEOs (who are convinced by an ad campaign) demand that there techies look at Novell's great products. Yeah, right. Keep the wine flowing, after the stock tanks, sooner or later... oh well- the golden parachute syndrome again. Can anybody turn on the lights at the executive suite? Lawrence

To: E_K_S who wrote (19144)	12/19/1997 5:08:00 AM
From: Lawrence Petkus	Respond to of 42771

Hello Eric: The general can't win the war so let a private lead? Eric, one of the scariest sections of the article, for me, is the statement that "local country operations would have freedom to submit material in their campaigns at will." Wouldn't you think that a billion dollar company would have somebody at the main marketing and advertising division who could work with the locals? Someone to set an international tone- a hot international tone for some hot international products? If the head office has nothing, what will the locals give us? Hey, I travel all over the world- a good ad seems to work in any media, in any country. It appears that there's no message except for the "puzzle me this" ad in PC Mag, the "we are the network" (says who?) in the WSJ, and "rock-a-bye the net: sixties are us." Am I reading this wrong or is this a company confirmation that the guys at headquarters don't have what it takes? Maybe the company should send the locals(in Utah) to France for a bullet train ride (woosh): "you think this is fast: try fast cache," man, there are a million exciting NOW images for speed and connection across the universe, why puzzle me this? Lawrence