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To: Jay Malde who wrote (1050)12/17/1997 4:06:00 PM
From: Winston Kim  Read Replies (1) | Respond to of 1136
 
Might be good for tomorrow morning's open...

NextLevel Will Include SRS Labs' TruSurround(TM) Virtual Audio Technology in
New Line of Digital Cable Set-Top Boxes

SANTA ANA, Calif., Dec. 17 /PRNewswire/ -- SRS Labs, Inc. (Nasdaq: SRSL),
the world leader in advanced audio enhancement technology, announced today
that NextLevel Systems, Inc., a leading worldwide supplier of systems and
components for high-performance communications networks delivering video,
voice and Internet/data services, has become the first cable set-top terminal
manufacturer to sign a license agreement with SRS Labs to incorporate SRS
Labs' award-winning audio enhancement technologies into digital cable set-
tops.
NextLevel plans to include both the core SRS(R) 3D sound technology as
well as SRS Labs' new virtual audio technology, TruSurround(TM), in products
for introduction in late 1998. In anticipation of these new products,
NextLevel and SRS Labs demonstrated the TruSurround technology last week in
NextLevel's booth at the Western Cable Show in Anaheim, California.
TruSurround, which is a Dolby Laboratories-certified virtual audio
technology, creates a fully immersive sound image which seems to completely
wrap around the listener's head. A cable set-top equipped with TruSurround
allows cable subscribers to enjoy the latest movies in the most exciting,
cinema quality 3D sound experience possible using their traditional two
speaker television or stereo system. In fact, TruSurround works best by
simply maintaining the normal parallel placement of the original two speakers.
Since this technology does not require the two speakers to be "toed in" to
point directly at the listener ("toeing" typically greatly reduces the
soundstage produced by the speakers), TruSurround maintains a very broad sound
image which can be enjoyed by anyone in the listening area-regardless of their
seating position. By maintaining a broader soundstage, the Company's patented
HRTF-based technology will preserve the spatial and ambient information of the
virtual rear speakers even if the listener turns his head or is not sitting
square to the audio source, a feature which TruSurround uniquely performs.
Because TruSurround is backward compatible with stereo, the cable subscriber
will enjoy this exciting 3D sound experience whether the movie is broadcast
in stereo or surround sound.
Dwight Sakuma, Director of Consumer Products and Services of NextLevel
Systems, stated, "Our incorporation of SRS Labs' audio technologies into our
digital set-top terminals shows our commitment to add more consumer features
and thus more value to our products. We want to offer cable providers a
unique set-top product that they can market to their customers in addition to
marketing programming content. With the audio enhancement of SRS and
TruSurround in addition to the great video picture that is possible through
digital lines, consumers can now enjoy the best possible entertainment
experience in their home."
"We are very excited to be working with NextLevel Systems," said Stephen
Sedmak, president of SRS Labs. "TruSurround and SRS 3D Sound are the perfect
audio additions to NextLevel's digital products. We feel that the set-top
market holds tremendous promise and we look forward to working closely with
NextLevel to create a leadership position in the cable industry."