SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?


To: engineer who wrote (179386)2/19/2015 5:34:15 PM
From: robert b furman  Read Replies (1) | Respond to of 213176
 
I suspect any aapl product that will go into a car will be handles directly by aapl.

When a custome rhas a problem - they must go to a dealer for warranty.

The dealer will then have to sinc up with aapl.

Most metro dealer have labor rates above 100.00 som up to 200.00.

just a 1/2 hour data hook up will cost aapl $50.00 - $75.00.

At those rates they'll want their traianed people tweaking the auto - especially when looking at liabiltiy issues.

Autonomous auto are even scarier - YIKES

Bob



To: engineer who wrote (179386)2/19/2015 8:16:00 PM
From: ggamer  Read Replies (1) | Respond to of 213176
 
If Musk and Tesla did it, so can Cook and Apple.



To: engineer who wrote (179386)2/19/2015 9:26:51 PM
From: Doren  Read Replies (1) | Respond to of 213176
 
> Perhaps they might partner with Tesla

I think that rumor is over. Apple is in a bidding war over engineers.

> People want a CHEAP car that drives nice, but has a lot of cool electronic features.

I think Toyota proved that people want reliability.

Personally I have no need for electronic features except a good stereo.



To: engineer who wrote (179386)2/20/2015 5:37:04 PM
From: i-node  Read Replies (1) | Respond to of 213176
 
They have traditionally moved very slowly but it is easy to see why: a little problem means "recall" and costs very big money. Still, my understanding is they have been pushed to cut lead tines substantially. So called "agile" methods have made their ways into some of the oem products. Which may account for the horrible iPod interface in my 2010 model car. Unusable would be a better term.