To: Boplicity who wrote (26265 ) 12/23/1997 9:10:00 PM From: Meathead Read Replies (2) | Respond to of 176387
Thanks for the article Greg. Beyond the usual sub-zero effects on margins, the article adds more confirmation to what I've been seeing regarding Dell's pricing. I've been doing a lot of comparison to other brands, feature for feature, on-line offerings and in retail stores, and for the latest feature sets, Dell's pricing is very difficult to beat. Except for Compaq... there's no way Dell can beat Compaq on pricing now with BTO, CTO and CCP... never. It also helps confirm my suspicions that Dell has quietly been targeting Gateway. Unfortunately for Dell, most consumers are more comfortable buying hands-on, cash and carry instant gratification. So what if it's a few bucks more retail. This is why Dell will be making a significant promotional push in the form of worldwide television advertising throughout 1998. You might even see a Dell ad during a Sienfeld episode. And finally, my latest statistacally insignificant field research mission to CompUSA. All the PentiumII high end Presarios are out-of-stock. There were many boxes of the 2200 (the $799 model) and the $999 model. Similar patterns for other high-end products... out of the good stuff. There seemed to be no shortage of low cost stuff, from printers to monitors to scanners. This may just be Austin and other tech towns who typically have an appetite for technology. Might be a very different scene in Nebraska or Wisconsin. And for the awards... coolest looking notebook: Compaq Coolest looking DT chassis design: HP Best monitor resolution/color/clarity.... Sony, hands-down. Butt ugliest systems: Tie between Packard Bell and CompUSA Most ingnored systems by patrons: Apple Coolest game graphics: Forget it. I've seen the future and nothing compares to what will be available next year for AGP 2X mode enabled PC's. MEATHEAD