Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Dr. Bob who wrote (41571)	12/27/1997 12:22:00 PM
From: Rocky Reid	Read Replies (5) \| Respond to of 58324

>>News: Court decision allows Nomai to sell disks in Germany<< The dam is breaking apart. First, France, now Germany. The rest of Europe can't be too far behind. America isn't out of the question at this point. But you know what? This isn't the worst news. Not even close. Since Nomai is able to make and sell Zip Disc knockoffs, other, larger companies are surely developing their own Zip clones. You can be sure that Ampex, Maxell, TDK, and a host of other media makers aren't sitting by, just watching from the sidelines as little Nomai jumps on the gravy train. If little Nomai is projected to grab 10% of the market, how well do you think these other, more well known companies can do? All of this because of Iomega management's poor patent filings, and shoddy disc rejection features.

To: Dr. Bob who wrote (41571)	12/27/1997 5:15:00 PM
From: cellhigh	Respond to of 58324

i know this is probably trivial..but the date was 12/24.. does anyone know what time it was released? that article didnt do my weekend one bit of good.

To: Dr. Bob who wrote (41571)	12/27/1997 11:45:00 PM
From: Dale Stempson	Respond to of 58324

There's no doubt Iomega will pursue legal and product modification avenues to thwart Nomai's attempt to steal Zip disk market share I'm curious as to how the marketing folks in Roy might respond. My first thought was that Iomega should get together with their authorized Zip disk partners and agree on a standard marketing/packaging plan. I could envision every box and package with a standard logo/phrase such as "100% ZIP COMPATIBLE" in bright and bold lettering. Customers would quickly and easily recognize knock-offs as being different from the familiar "100% ZIP COMPATIBLE" products. Iomega could also raise awareness regarding the problems with clones with brief explanations printed on their packaging and in their ads. Of course, a potential downside here would be that any attack of knock-offs would result in raising awareness of them. So what do you do? Attack now in preparation for the possibility of more negative legal results? Do nothing and hope the customer will be smart enough to understand the risks? I think Iomega should attack. Regards - Dale