Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: Steve Robinett who wrote (6593)	12/29/1997 12:37:00 PM
From: Eric Klein	Read Replies (1) \| Respond to of 13594

On the effectiveness of online advertising, a topic that comes up on this thread frequently, there is a theory that magazine advertising has about 2 seconds--the amount of time it take to browse and turn a magazine page--to make an impression and after four or five of these impressions, the product name begins to stick... Possibly, but a lot of the banner ads seem not to say the name of the product, like "Buy Soapo Soap Pads", but rather have some type of teaser, like "Click Here to Make Your Dreams Come TRUE". This type of ad seems designed solely to elicit a click, but doesn't increase name recognition at all. Often you don't even know who's advertising unless you click.