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Biotech / Medical : CNS Inc. (CNXS) Makers of the Breath Right -- Ignore unavailable to you. Want to Upgrade?

To: Donald carlson who wrote (326)	12/30/1997 1:15:00 AM
From: MrBluff	Read Replies (2) \| Respond to of 432

< Looks like for FY97 a $30M expenditure to gain less than 10% domestic sellthrough and revenue.> What are you trying to say here. I guess the number you are referring to is growth in domestic sell through. What about the new trials and the long term benefits of brand recognition? I would especially like to know what you have "gathered from analysts and management." In particular, I would like to know who you have spoken with. It is my understanding from the public disclosures that the budget for promotions was heavily weighted away from Q2 & Q3 in order to better saturate during Q3 & Q4. It would be misleading to look at Q1 of 1997 or Annual totals because the disaster in that quarter was already recognized and corrected i.e. they will not be spending a fortune again this year to advertise in the Superbowl. I think that management and the new ad firm are very much on top of measuring their results and adjusting the budget accordingly. They obviously cannot predict the actual results before the fact. You take a chance when the money is spent. I would be interested to know how much you feel the budget should be; and how it should be used. Perhaps the suggestion will find willing ears.