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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: JakeStraw who wrote (189984)	4/27/2016 10:26:12 AM
From: Moonray	Read Replies (1) \| Respond to of 213182

If Apple is taking competition seriously (and they should), they will lower prices... The newly announced iPhone SE is $499 with 64GB and A9 chip. About half of their more expensive iPhone. This is the one most people are buying. The $100 cheeper version comes with only 16GB but still has the fast A9 chip. o~~~ O

To: JakeStraw who wrote (189984)	4/27/2016 10:34:38 AM
From: Bill from Wisconsin	7 Recommendations Recommended By AJ Muckenfus clean86 MGV mw1 SirWalterRalegh and 2 more members Read Replies (4) \| Respond to of 213182

Lowering prices would be the beginning of the end "making it up on volume" won't solve Apple's ills. It will add to them. The goal is to make money. Apple makes margin in the high 30's. Lowering prices will come straight out of that. Lowering prices will cheapen the brand in every sense of the word. It's not like Apple can't sell iPhones. they are selling well. They can't grow units forever. It was inevitible that they would at some point slow growth and show occasional declines in units. The cash pile is growing faster than the debt pile. AAPL is making money. they need a future business. They don't need to destroy their core business.