To: D PARKER who wrote (267 ) 1/23/1998 4:25:00 AM From: D PARKER Read Replies (3) | Respond to of 18444
Industry related news item:www2.nando.net Online shopping poised to take off Copyright c 1998 Nando.net Copyright c 1998 Scripps Howard Nando's special report: 1997 Year in Review (January 23, 1998 00:25 a.m. EST nando.net ) - The number of U.S. households regularly using online services to buy groceries and related goods will increase from the current 200,000 to 15 million-20 million by 2007, according to a two-year investigation into online shopping habits. The Consumer Direct Cooperative, a consortium of 31 companies led by Andersen Consulting and including Coca-Cola and Nabisco, estimates that by then U.S. households will spend some $85 billion a year on food and other goods by computer. The findings stem from two years of research interviewing 1,800 shoppers across the U.S. and tracking the buying habits of 800 online purchasers. "Consumers across the country have made it clear that they are ready for online grocery shopping," said Vic Orler, a partner at Andersen Consulting. "Consumer direct services are about to become big business and companies need to start thinking now about how to take advantage of this imminent boom, or else they will be left behind." The study found online shoppers cut across all income and educational levels. A recent upturn in personal computer sales has been put down to a sharp drop in PC prices. "The appeal of consumer direct services is broadly based," said Orler. "It is by no means limited to dual income households." The study argues that online services will replace at least half of Americans' average 17 monthly shopping trips made to grocery stores and related outlets. Services such as mail and package delivery, dry cleaning and film processing as well as prescription services and video rental will all appeal to these customers, Andersen argues. By PEGGY HOLLINGER, The Financial Times