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To: D PARKER who wrote (267)1/23/1998 4:25:00 AM
From: D PARKER  Read Replies (3) | Respond to of 18444
 
Industry related news item:

www2.nando.net

Online shopping poised to take off

Copyright c 1998 Nando.net
Copyright c 1998 Scripps Howard

Nando's special report: 1997 Year in Review

(January 23, 1998 00:25 a.m. EST nando.net) -
The number of U.S. households regularly using online
services to buy groceries and related goods will
increase from the current 200,000 to 15 million-20
million by 2007, according to a two-year investigation
into online shopping habits.

The Consumer Direct Cooperative, a consortium of
31 companies led by Andersen Consulting and
including Coca-Cola and Nabisco, estimates that by
then U.S. households will spend some $85 billion a
year on food and other goods by computer.

The findings stem from two years of research
interviewing 1,800 shoppers across the U.S. and
tracking the buying habits of 800 online purchasers.

"Consumers across the country have made it clear
that they are ready for online grocery shopping," said
Vic Orler, a partner at Andersen Consulting.
"Consumer direct services are about to become big
business and companies need to start thinking now
about how to take advantage of this imminent boom,
or else they will be left behind."

The study found online shoppers cut across all
income and educational levels. A recent upturn in
personal computer sales has been put down to a
sharp drop in PC prices. "The appeal of consumer
direct services is broadly based," said Orler. "It is by
no means limited to dual income households."

The study argues that online services will replace at
least half of Americans' average 17 monthly
shopping trips made to grocery stores and related
outlets.

Services such as mail and package delivery, dry
cleaning and film processing as well as prescription
services and video rental will all appeal to these
customers, Andersen argues.

By PEGGY HOLLINGER, The Financial Times