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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Brendan2012 who wrote (44909)	1/23/1998 11:20:00 AM
From: sheila rothstein	Read Replies (5) \| Respond to of 58324

Brendan, I'm still trying to figure out what happened to the stock price. I took a course in LOGIC at University and got an "A". My logic tells me that the stock price should have gone up because earnings and sales are way up from a year ago. They were 0.2 below analyst estimates, but should that cause a 30% drop in the stock price? Could you explain this strange phenomena? SR

To: Brendan2012 who wrote (44909)	1/23/1998 11:30:00 AM
From: rll	Read Replies (2) \| Respond to of 58324

"Zip is continuing to make it into more OEM boxes. In Iomega's plan going forward, this is (and has been) THE most critical issue." Yes, but the sub$1000 systems are the fastest growing market segment and they don't include the zip drive. I believe KE stated that he knows of no OEM's considering a zip drive in one of these systems. Therefore, the perceived need for consumer education (advertising campaign) for add-on zip drives for these systems. Of course the ads are also geared toward more disk comsumption from existing users. Bob