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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: sheila rothstein who wrote (44970)	1/23/1998 12:59:00 PM
From: stock bull	Respond to of 58324

Sorry, I don't have a URL for the cc. I used the 800 number. The positive points covered the quarter's earnings, resolving part shortage problems, beefing up the management team, looking for increased sales as a result of the adv. campaign, planned new product introduction for this quarter, etc. The negative market sure isn't going to help IOM today. DOW now down 68. Next week should tell us whether or not the stock is going to recover some lost ground, or make new lows. Great way to spend your day off...watching IOM getting beat up. Keep the faith. Stock Bull

To: sheila rothstein who wrote (44970)	1/23/1998 1:01:00 PM
From: Peter Mills	Respond to of 58324

Hi Sheila, use 1-800-446-4927 for the conf call. Worked fine in Southern Ontario last night and worked fine just five minutes ago. Peter

To: sheila rothstein who wrote (44970)	1/23/1998 2:17:00 PM
From: David S.	Read Replies (4) \| Respond to of 58324

Sheila/all: A rough day for IOM - when to be a bull is frankly bullheaded. You just can't beat a market that has turned over 32 M shares in one day. The uncertainty will linger and make IOM volatile, even if the price is able to recover dramatically. However, there has got to be a lot of new investors in the 32 M share bought and short covering can't explain that volume. So they missed our earning expectation. Does that kill the company? With such a stupendous rise in revenues and earnings the last several years, isn't setbacks, slowdowns and disappointments inevitable? Can't say the cup is full, but it sure is more than half full. ..The people that created the growth pattern of the last 3 years say they must concentrate on demand creation with a focus on TV ads with an educational slant. They also say price reductions, while part of their eventual strategy, are not so important now as getting up the sense of need and value among potential customers, many of who are frankly unaware of the availability and usefullness of Zip drives. They plan to spend about $100 M on advertising, and the superbowl ads are just the beginning. KE said about 15% ($15M) the 1stQ, 15% the 2ndQ, 25% the 3rdQ, and 40% the 4thQ. This is a driving campaign to build market share by motivating demand - a very determined, marketing strategy, based on knowing how to sell, not based on putting more tech performance on the table at a lower and lower price. This is the way to make the Zip a standard. Quite different from repeatedly upping capacity and lowering price. Look what happen to memory chip makers who have been doing just that. Their products become a commodity. ..Maybe KE knows what he is doing - sacrificing revenue/earnings a bit to expand built-in market share and to increase customer demand for both built-ins and externals. The CC so-called analysts that were upset with IOM on this strategy are babies. Listen to their voices, all in their 20's & early 30's. What do they know other than what they have learned from number crunching school. ..I am staying long but waiting to load up on the retest of the lows that has got to happen. Pissed but hanging in there. Stick tight Sheila. Regards, David S. Long on Intel and Iomega (still)