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Technology Stocks : Qualcomm Incorporated (QCOM) -- Ignore unavailable to you. Want to Upgrade?

To: Stewart V. Nelson who wrote (7498)	1/23/1998 5:43:00 PM
From: Jeff Jordan	Read Replies (2) \| Respond to of 152472

So how many people will be watching the Super Bowl world wide who don't know who/what Qualcomm is? Sitting there watch commercials all of a sudden realize: Cool telephone commerical! I got to get me one..... Hey...Qualcomm Statium I wonder who are these people? I have to check them out....I'll call my broker... Or maybe they already know about them and say I better buy some of their stock! Will this have any effect on the stock Monday? Tuesday? probably.................perfect timing Jeff

To: Stewart V. Nelson who wrote (7498)	1/23/1998 5:53:00 PM
From: Maurice Winn	Read Replies (1) \| Respond to of 152472

Stewart, yes, good marketing. Daniel Barineau seems to have missed the point of the Qualcomm Tin Pot Dictator ad. It was funny. Catching. Self-effacing. Linked to crowd scenes and cheering. Pretty good really IMO. Qualcomm a household word like IBM, Cisco, Intel and Microsoft? Not really. Not that many people have much to do with IBM which had only small interaction with most people via PCs. Their name is well known, but they don't have an "everyone should have one" product. But yes, they are well known. They make computers for information processing. Qualcomm does that - Anita[TM] and Telecom/Web link computers hanging around wireless cell site centers, be they satellite earth gateways, towers or picocells. Cisco makes Web linking servers. Qualcomm does that = same as just mentioned. But nobody much has heard of Cisco and people on the street don't have one of their gadgets. Intel makes chips. For PCs such as Pentiums [Pentia?]. Not too many people use those; 30% of people in USA? Qualcomm makes communications chips too, but everyone in the world needs one of theirs. PC chips are increasingly a tool for communications. Qualcomm has a big headstart on those. Microsoft makes software - Qualcomm does too. Increasingly, software is needed for communication be it browsers, email with voice and video attached or straight gassing on the phone. Qualcomm is ahead on a big chunk of that and heading for the rest. Qualcomm will be much more of a household name than any of those companies with sales exceeding all of them. Everyone in the world needs Qualcomm technology for their own, direct and personal use. Add together the market capitalisation of those other companies and that should be about where Qualcomm ends up. Janet Reno and Qdog will hate it! Mqurice [not really exaggerating] GOOD "TIN POT DICTATOR" ADVERTISEMENT QUALCOMM