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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Gottfried who wrote (45229)	1/23/1998 11:37:00 PM
From: the Druid	Read Replies (1) \| Respond to of 58324

These are all finer points. The key is IOM missed the numbers and ZIP retail sales in the U.S. slowed down. This created the opinion that IOM's growth rate and margin will come down. Thus the crash. However, I think KE and management identified the problem: DEMAND. This ad compaign starting with the SuperBowl is going at the problem head on. This is much more effective, IMO, than just cut the prices and wait. That would be going down the guter of Syquest. And it is last think I want do see. These WS analysts are a bunch of short sighted number cruchers with no guts and no vision. IOM's management is not play that loosing game.